Connecting with the Silver Generation: Strategies for Meaningful Engagement
While Millennials and Gen Z often take the spotlight in discussions and studies, it's essential to recognise the growing influence of the...
Timeless Triumphs: Brands Embracing Diversity Across Generations
Sadly, ageism and systematic stereotyping are still rife in the UK, and in the world of branding - older people are often...
The heart of giving: Eleven unforgettable charity campaigns
Brand campaigns are crucial for charities and non-profits to inspire support, funds, and audience attention. Ultimately, they help cut through the noise...
Mastering B2B branding: A complete roadmap
In the fast-paced and competitive world of business, your business-to-business (B2B) company needs to rise above the rest. But how exactly do...
Capturing Life’s Vibrancy: In conversation with Illustrator Louise Coutinho
Hailing from Brazil, London-based illustrator Louise Coutinho delights in breathing life into ordinary stories and everyday spaces - our homes, communities, and...
Brand personality framework – The how and why
We live in the age of the human brand. According to Accenture's Strategy Study, 83% of customers want human interaction - which...
How to name a product: Golden rules to follow to guarantee winning product names
Your product naming strategy is how you build brand recognition, one product at a time - it's how you anchor yourself in...
Protecting Your Brand: Trademarking in the Midst of a Rebrand
Brand updates are integral to the longevity of any business, but as businesses evolve - so too should their trademarks. Whether you're...