BRAND ACCESSIBILITY
How we can help you
Making sure your brand is accessible is about making sure that everyone can access and enjoy the content that you put out as a company in the fullest way possible. It’s about finding those barriers to entry and breaking them down. It’s ensuring that having a disability or access need won’t restrict you from interacting with a brand. Our brand accessibility program helps you to easily embed accessibility into your brand and team. By partnering with us, you're not only enhancing your brand's accessibility but also aligning your organisation with a more inclusive and forward-thinking future.
What does making your brand accessible involve?
It doesn't mean starting from scratch on your branding, it's about making the necessary adjustments to make it more accessible. Through a comprehensive accessibility audit, we pinpoint the areas for improvement and provide actionable recommendations. We empower and educate teams on the importance of accessibility and practical steps for implementation via workshops and team training. Finally, updating brand guidelines to keep your standards current, integrating accessibility to ensure everyone can easily follow best practices.
How can accessibility positively impact your brand or organisation
Everyone can be positively impacted by more accessible design
Almost everyone will either temporarily or permanently experience disability at some point in their lives. We consume content in different situations - accessibility is not always about disabilities
Increase your revenue
82% of customers with access needs would spend more if websites were more accessible – The Clickaway Pound report.
Increase the reach of your PDFs
Often PDFs are forgotten when it comes to accessibility. It's important that these are accessible and can be read by screen readers. The vast majority, 75.1% of respondents [to a webAIM research study on screen reader usage] indicate that PDF documents are very or somewhat likely to pose significant accessibility issues - WebAIM.
Widen your audience
Making your brand and content more accessible will only increase your reach across your target audience. As populations age, accessible design will become more critical. The older population in the UK is projected to grow, with people aged 65+ making up 24% of the population by 2043 - The House of Commons Library.
Partnering with Studio Noel to develop our accessibility guidelines has been a transformative step for our organisation. The collaboration not only elevated our understanding of inclusive design but also empowered our teams with clear, actionable standards. These guidelines have streamlined our design process, ensuring every project is accessible from the outset. As a result, we've seen a measurable improvement in the usability and reach of our work, fostering a more inclusive experience for all our audiences.
When is the right time to address your brands accessibility?
What is included
+ Stakeholder engagement
+ Accessibility audit
+ Accessibility workshops
+ Brand development
+ Brand guideline updates
+ Accessibility team training
+ Accessible templates
+ Accessible PDFs
Our brand accessibility services
By treating accessible design as a standard for your brand you will improve the experience of your brand for everyone. It’s about making sure everyone can experience your brand in a meaningful way. Improving your accessibility is about starting a journey. Making the first positive steps towards being more accessible not perfectly accessible. (There is no such thing as perfectly accessible!)
Brand Accessibility Audit
Our comprehensive brand accessibility audits pinpoint areas for improvement and provide actionable recommendations for you to leverage for your brand.
Brand development
We refine your existing brand, aligning it with accessibility guidelines. This is a strategic revamp using your existing elements. We provide clear and concise guidance on how to make implementing your brand across various channels accessible and inclusive.
Brand Identity
We create brands that are not only memorable but also accessible, making an impact that lasts. Accessibility is at the heart of our approach, not an add-on, ensuring your brand connects with the widest audience possible.
Workshops and training
Educate your team on the importance of accessibility and the practical steps for implementation. A team that is empowered to implement accessible design themselves will be more likely to feel proud in taking ownership over accessibility. from training content and marketing teams, to designers and senior leadership.
Updating brand guidelines
By updating outdated guidelines or crafting new ones to keep your standards up-to-date and streamline accessibility. Make it simple, clear, and easy for everyone to adhere to and understand.
Branded templates
Leverage accessible templates for regular updates like social media and reports to effortlessly uphold your brand's accessible design. From Canva and InDesign to Google Apps and Microsoft, these tools make following best practices easy.
I had the pleasure of working with Michelle to help expand the brand toolkit for Digital Catapult. Michelle and the team at Studio Noel were really supportive in educating and effectively ensuring we were able to represent our brand in an accessible way. Michelle created a visually impactful design system with lots of flex, without going away from our core brand. An excellent communicator, stakeholder manager and creative strategist!