Why accessibility gets left too late (and how to change that)
Accessibility rarely gets ignored. More often, it gets delayed. And that’s usually not down to intent. It’s down to how organisations are...
Is it time to rebrand? Top reasons to make the change
At some point, every business faces the need to rebrand. Whether you're in charity, hospitality, fashion, or advertising, there will come a...
Brands Untapped: Studio Noel on creating collaborations with lasting cultural relevance
In a recent industry feature, our Senior Designer Katie Edmundson shared her thoughts on what the licensing sector needs more – and...
What is brand licensing? The know-how to get you started in 2026
In the ever-evolving world of business and marketing, brand licensing has emerged as a powerful strategy to drive growth and expand brand...
The ultimate guide to sports brand licensing
Sport doesn’t just live on the pitch anymore. We’re not talking about weekend TV either. You’ll spot it all around you. It...
Building a lasting identity: A comprehensive guide to branding a university or higher education institution
Today, the academic landscape is just as competitive as any business landscape. Amidst a crowded marketplace, universities and higher education institutions strive...
The power of heritage branding in a fast-changing world
Today’s world seems to place emphasis on being young, busy and fast-paced. Brands can launch overnight. Trends disappear in weeks. Brand heritage...
B2B brand awareness strategy: A comprehensive guide
Brand awareness is your target audience’s familiarity with your brand, products, values, history and industry relevance. It helps embed your brand into...