Brand Reach and Awareness: Understanding the Difference
Reach and brand awareness - two terms you’ve definitely heard, whether you’re in branding and marketing or not. But do you really...
Understanding Charity Brand Guidelines: Everything You Need To Know
Let's clear up a common misconception — branding isn't just for commercial enterprises. Charities, too, can benefit greatly from well-defined brand guidelines.
Entrepreneur: Michelle’s insights on team successes and New Year strategies
Our Founder and Strategy Director, Michelle, discusses taking time to reflect on the team's successes and challenges, readying to move forward with...
Organisational Branding Made Clear: Building Identity with Purpose
We’re used to seeing the branding of our favourite products, but when it comes to large organisations, or corporate brands, the idea...
The Importance of Brand Architecture: Models and Strategies for Business Success
Brand architecture is essential to the survival of every business. You can use this strategic approach to organically expand your brand's offering,...
Independent: Studio Noel’s insights on gnomes in festive season
Our design director, Lana Zoppi, discusses her take on how the gnome became the unofficial symbol of the festive season.
Boost Restaurant Traffic with Powerful Branding Strategies: Recipes for Success
We all love dining out - whether it's grabbing a quick takeout, enjoying a cosy coffee, devouring a slice of pizza, or...
How to Write a Design Brief
Every successful design project begins with a design brief, whether it’s for a startup or a global brand. They’re an essential part...