Line vs brand extension: Understanding key differences and strategies for successful brand growth
What drives a brand to grow - innovation or evolution? With research suggesting that nearly 95% of new product launches are either...
Brands Untapped: Studio Noel’s take on Miss Piggy’s licensing potential
In a recent Brands Untapped feature, our Senior Designer Katie Edmundson shared her thoughts on the licensing potential of Miss Piggy.
Kerry Hyndman’s Layered World of Maps, Storytelling and Award-Winning Illustration
An illustrator and map-maker based on Scotland’s west coast, Kerry Hyndman creates rich, textured artwork for editorial, publishing, and commercial clients. Her...
Apparel brand licensing: a complete guide to extending your fashion brand
In fashion, brand power is everything. A strong brand can influence trends, inspire loyalty, and create a sense of lifestyle that customers...
Character licensing: building brands with beloved characters
When you think of your favourite fictional character, who pops into your head first? Is it a childhood favourite like Winnie the...
Lifestyle brand strategy: The keys to long-term growth
Lifestyle brands don’t just sell a product, they sell a way of life and a set of values. Their branding and marketing...
How to write in plain English: Mastering clear and simple communication
Writing well means making sure your message is easy to understand. Yet, too often, great ideas get tangled in long sentences, acronyms,...
A comprehensive guide to brand licensing for art
In a world where audiences crave originality and connection, brands are no longer content with stock visuals and cookie-cutter campaigns. They’re searching...