Is the demand for content creation changing the way we design for brands?
The arena that brands are vying for our attention has changed over the past decade. It has not only changed how brands...
Brand Reach and Awareness: Understanding the Difference
Reach and brand awareness - two terms you’ve definitely heard, whether you’re in branding and marketing or not. But do you really...
Branding Power: Why Consistency Is Non-Negotiable
Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...
What Is Brand Value? Its Definition And Importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
From Awareness to Advocacy: Securing Stakeholder Buy-In for Your Brand
Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...