Brand portfolio success: The comprehensive guide
Everyone's heard of brand strategy, but what about a brand portfolio strategy?
How strong is your brand? A guide to measuring brand awareness
Brand awareness - you’ve heard of it. But how confident are you when it comes to actually measuring it?
How to write a design brief
Every successful design project begins with a design brief, whether it’s for a start-up or a global brand. They’re an essential part...
Why accessibility gets left too late (and how to change that)
Accessibility rarely gets ignored. More often, it gets delayed. And that’s usually not down to intent. It’s down to how organisations are...
Is it time to rebrand? Top reasons to make the change
At some point, every business faces the need to rebrand. Whether you're in charity, hospitality, fashion, or advertising, there will come a...
Brands Untapped: Studio Noel on creating collaborations with lasting cultural relevance
In a recent industry feature, our Senior Designer Katie Edmundson shared her thoughts on what the licensing sector needs more – and...
What is brand licensing? The know-how to get you started in 2026
In the ever-evolving world of business and marketing, brand licensing has emerged as a powerful strategy to drive growth and expand brand...
The ultimate guide to sports brand licensing
Sport doesn’t just live on the pitch anymore. We’re not talking about weekend TV either. You’ll spot it all around you. It...