Brands Untapped: Studio Noel’s take on creating meaningful licensing experiences
In a recent Brands Untapped feature, the Studio Noel team shared their perspectives on brand immersion, creative adaptability, and effective collaboration within...
Brands Untapped: Studio Noel on creating collaborations with lasting cultural relevance
In a recent industry feature, our Senior Designer Katie Edmundson shared her thoughts on what the licensing sector needs more – and...
What is brand licensing? The know-how to get you started in 2026
In the ever-evolving world of business and marketing, brand licensing has emerged as a powerful strategy to drive growth and expand brand...
The ultimate guide to sports brand licensing
Sport doesn’t just live on the pitch anymore. We’re not talking about weekend TV either. You’ll spot it all around you. It...
Building a lasting identity: A comprehensive guide to branding a university or higher education institution
Today, the academic landscape is just as competitive as any business landscape. Amidst a crowded marketplace, universities and higher education institutions strive...
The power of heritage branding in a fast-changing world
Today’s world seems to place emphasis on being young, busy and fast-paced. Brands can launch overnight. Trends disappear in weeks. Brand heritage...
B2B brand awareness strategy: A comprehensive guide
Brand awareness is your target audience’s familiarity with your brand, products, values, history and industry relevance. It helps embed your brand into...
How to create accessible social media posts: A complete guide to inclusive content
Some people find themselves drawn into social media channels for hours. But others are excluded from the outset.