What the European Accessibility Act 2025 means for digital design and user experience
The European Accessibility Act (EAA) is now officially in force across the EU. This landmark legislation ensures digital products and services –...
Understanding and implementing brand positioning models
You might be familiar with our insights and SEO guides where we share our ideas, top tips and perspectives on need-to-know topics....
Character licensing: building brands with beloved characters
When you think of your favourite fictional character, who pops into your head first? Is it a childhood favourite like Winnie the...
How to write in plain English: Mastering clear and simple communication
Writing well means making sure your message is easy to understand. Yet, too often, great ideas get tangled in long sentences, acronyms,...
A comprehensive guide to brand licensing for art
In a world where audiences crave originality and connection, brands are no longer content with stock visuals and cookie-cutter campaigns. They’re searching...
Navigating rebranding after acquisition: The do’s and don’ts
Mergers and acquisitions. They’re everywhere. Consider Just Eat's acquisition of Grubhub, Uber's acquisition of Postmates, or Salesforce's purchase of tech innovator Slack....