How Strong Is Your Brand? A Guide to Measuring Brand Awareness
Brand awareness - you’ve heard of it. But how confident are you when it comes to actually measuring it?
Brand Portfolio Success: The Comprehensive Guide
Everyone's heard of brand strategy, but what about a brand portfolio strategy?
Boost Restaurant Traffic with Powerful Branding Strategies: Recipes for Success
We all love dining out - whether it's grabbing a quick takeout, enjoying a cosy coffee, devouring a slice of pizza, or...
How to Write a Design Brief
Every successful design project begins with a design brief, whether it’s for a startup or a global brand. They’re an essential part...
What Is Brand Value? Its Definition And Importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
Complete Guide to Luxury Brand Licensing: Strategies, Benefits, and Trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...