Character licensing: building brands with beloved characters
When you think of your favourite fictional character, who pops into your head first? Is it a childhood favourite like Winnie the...
How to Write in Plain English: Mastering Clear and Simple Communication
Writing well means making sure your message is easy to understand. Yet, too often, great ideas get tangled in long sentences, acronyms,...
18 of the Best B2B Branding Examples: The How, The Why
The key to success in business-to-business branding, or B2B marketing, lies in creating a brand identity that resonates with your target audience....
How to Write Alt Text: A Complete Guide for Better Accessibility
Alt text - short for alternative text - is a written description of an image that helps communicate its meaning when the...
The Ultimate Guide to Accessibility Testing Tools: Ensuring an Inclusive Web Experience
For most users, a slightly confusing layout or slow-loading page might be an annoyance. But for users with disabilities, these seemingly small...
The Ultimate Guide to Sports Branding: Strategies, Examples, and Best Practices
Sports branding is all about building powerful identities that resonate deeply, unite communities, and inspire lasting loyalty. It’s the strategic crafting of...