Brand Consolidation: Strategies and Challenges
In the world of branding, myriad strategies are available to foster a thriving, strong brand. You may find that your brand is...
Navigating Rebranding After Acquisition: The Do’s And Don’ts
Mergers and acquisitions. They’re everywhere. Consider Just Eat's acquisition of Grubhub, Uber's acquisition of Postmates, or Salesforce's purchase of tech innovator Slack.
Crafting the Ultimate Identity: A Masterclass In Pub and Bar Branding
Pubs. We’ve all been to them, and let's be honest, most of us have probably dropped a fair amount of cash in...
Unveiling Luxury Hotel Branding: Definitions, Strategies And Expert Insights
When you picture a luxurious hotel like the Oberoi, Belmond, Park Hyatt or Rosewood Hotels & Resorts, what images come to mind?
Employee Branding Strategy: What It Is And How To Build One
It takes more than appealing logos, fancy fonts, and alluring colour palettes to build a successful brand today. Cohesive branding strategies are...
What is the purpose of a brand workshop?
A brand isn’t just a logo, it’s an attitude, a personality and an experience. A successful brand strategy is the plan for...