Accessibility / Guides

Website accessibility features: A comprehensive guide to inclusive web design

The internet can bring people together - to share ideas, discover information and open doors to new possibilities. But for millions of...

Accessibility / Guides

What the European Accessibility Act 2025 means for digital design and user experience

The European Accessibility Act (EAA) is now officially in force across the EU. This landmark legislation ensures digital products and services –...

Guides

Understanding and implementing brand positioning models

You might be familiar with our insights and SEO guides where we share our ideas, top tips and perspectives on need-to-know topics....

Guides

Apparel brand licensing: a complete guide to extending your fashion brand

In fashion, brand power is everything. A strong brand can influence trends, inspire loyalty, and create a sense of lifestyle that customers...

Accessibility / Guides

What is assistive technology? Tools that empower inclusive design

The need for assistive technology is growing. Most of us will need it at some point in our lives. Yes, most of...

Guides / Brand insights

Mastering museum branding: Brand strategies for success

In recent years, museum branding has evolved dramatically. No longer relying solely on the appeal of their carefully chosen artefacts, modern museums...

Guides / Brand insights

Character licensing: building brands with beloved characters

When you think of your favourite fictional character, who pops into your head first? Is it a childhood favourite like Winnie the...

Guides

How to write in plain English: Mastering clear and simple communication

Writing well means making sure your message is easy to understand. Yet, too often, great ideas get tangled in long sentences, acronyms,...

Guides

A comprehensive guide to brand licensing for art

In a world where audiences crave originality and connection, brands are no longer content with stock visuals and cookie-cutter campaigns. They’re searching...

Guides

Navigating rebranding after acquisition: The do’s and don’ts

Mergers and acquisitions. They’re everywhere. Consider Just Eat's acquisition of Grubhub, Uber's acquisition of Postmates, or Salesforce's purchase of tech innovator Slack....