Understanding charity brand guidelines: Everything you need to know
Let’s clear up a common misconception: branding isn't just for commercial enterprises. Charities, too, can benefit greatly from well-defined brand guidelines.
The six elements which all brand guidelines should have
Where should you start when creating a brand? We’d recommend starting with a brand guidelines document: a living, breathing brand guide that...
Brand portfolio success: The comprehensive guide
Everyone's heard of brand strategy, but what about a brand portfolio strategy?
The ultimate guide to sports brand licensing
Sport doesn’t just live on the pitch anymore. We’re not talking about weekend TV either. You’ll spot it all around you. It...
Building a lasting identity: A comprehensive guide to branding a university or higher education institution
Today, the academic landscape is just as competitive as any business landscape. Amidst a crowded marketplace, universities and higher education institutions strive...
B2B brand awareness strategy: A comprehensive guide
Brand awareness is your target audience’s familiarity with your brand, products, values, history and industry relevance. It helps embed your brand into...