Guides

Revamp Your Outdated Branding: A No-Nonsense Guide

A fresh look can revitalise a tired brand, but don't worry - that doesn’t mean you need to start from scratch. A...

Guides

Creating A Winning Brand Awareness Strategy: Your 14-Step Guide

Creating a standout brand in today's competitive market isn't just about having a great product or service - it's about making sure...

Guides

The Guide to Stakeholder Interviews: What Works and What Doesn’t

Kicking-off brand positioning or design projects with stakeholder interviews is crucial. Why? Because understanding how interested parties and organisational leaders perceive and...

Guides

University Rebrand: Strategies, Challenges and Examples

In any industry, branding is crucial, and in the ever-evolving world of higher education, rebranding is more vital than ever.

Guides

The Branding Blueprint For Your Events

Events. We've all attended them, and we all anticipate them with excitement. But what truly distinguishes a great event? For some, it's...

Guides

The Definitive Guide to Tech Company Branding: A Comprehensive Resource for B2B & B2C Businesses

In the world of tech, branding isn't just a nice-to-have - it’s integral to success. With cutthroat competition and lightning-fast innovation, tech...

Guides

Brand Consolidation: Strategies and Challenges

In the world of branding, myriad strategies are available to foster a thriving, strong brand. You may find that your brand is...

Guides

Navigating Rebranding After Acquisition: The Do’s And Don’ts

Mergers and acquisitions. They’re everywhere. Consider Just Eat's acquisition of Grubhub, Uber's acquisition of Postmates, or Salesforce's purchase of tech innovator Slack.

Guides

Step-by-Step Guide to Merging Two Brands Seamlessly

Disney and Pixar. ​​Kraft Foods and Heinz. Some of today’s biggest brands have come together - AKA merged - to create global...

Guides

The What And How Of Building A Unique Brand Visual Identity

In a visually saturated world, crafting a unique brand visual identity has become more crucial than ever before. It's not enough for...

Skip to content