Brand insights

The power of heritage branding in a fast-changing world

Today’s world seems to place emphasis on being young, busy and fast-paced. Brands can launch overnight. Trends disappear in weeks. Brand heritage...

Guides

B2B brand awareness strategy: A comprehensive guide

Brand awareness is your target audience’s familiarity with your brand, products, values, history and industry relevance. It helps embed your brand into...

Guides

How to create accessible social media posts: A complete guide to inclusive content

Some people find themselves drawn into social media channels for hours. But others are excluded from the outset.

Guides

Revitalising your charity: A complete guide to rebranding

Just as brands in other industries require brand updates to connect with fresh audiences, adapt to internal shifts, or align with evolving...

Guides

University rebrand: Strategies, challenges and examples

Branding is crucial in any industry, and in the ever-evolving world of higher education, rebranding is more vital than ever.

Creativity

Eliot Wyatt’s Bold and Playful Journey into Illustration

Eliot Wyatt is a freelance illustrator based in Bristol whose bold, energetic style brings a sense of fun to everything from editorial...

News

Brands Untapped: Studio Noel’s take on the industry’s favourite licensed launch of 2025

In a recent Brands Untapped feature, our Senior Designer Katie Edmundson highlighted the Levi’s x Beyoncé REIIMAGINE collaboration as a standout licensing...

Guides

The art of academic identity: A comprehensive guide to higher education branding

Branding plays a crucial role in all business models and serves as a vital driver of success for businesses operating in any...

Brand insights

The importance of brand architecture: Models and strategies for business success

Brand architecture is essential to the survival of every business. You can use this strategic approach to organically expand your brand's offering,...

Accessibility / Guides

Website accessibility features: A comprehensive guide to inclusive web design

The internet can bring people together - to share ideas, discover information and open doors to new possibilities. But for millions of...