18 of the Best B2B Branding Examples: The How, The Why
The key to success in business-to-business branding, or B2B marketing, lies in creating a brand identity that resonates with your target audience....
How to Write Alt Text: A Complete Guide for Better Accessibility
Alt text - short for alternative text - is a written description of an image that helps communicate its meaning when the...
The Ultimate Guide to Accessibility Testing Tools: Ensuring an Inclusive Web Experience
For most users, a slightly confusing layout or slow-loading page might be an annoyance. But for users with disabilities, these seemingly small...
Inclusive Licensing: The Next Step for Heritage and Museum Brands
Heritage and museum sectors have made great strides in making exhibitions and digital platforms inclusive and accessible. Now, it’s time to bring...
Why we might be missing a chance to challenge bias
Adding alt tags to imagery is thankfully becoming a common practice. Alt tags allow those using assistive technology like screen readers to...
How we think AI can help with accessible design
Disability, in very simple terms, can be defined as the barriers that someone with an impairment faces while trying to participate in...
The Ultimate Guide to Sports Branding: Strategies, Examples, and Best Practices
Sports branding is all about building powerful identities that resonate deeply, unite communities, and inspire lasting loyalty. It’s the strategic crafting of...
What Younger Audiences Want from Licensed Products Today
Brand licensing has changed. Younger audiences are reshaping what success looks like, and it’s not just about logo placement or limited drops....