Eliot Wyatt’s Bold and Playful Journey into Illustration
Eliot Wyatt is a freelance illustrator based in Bristol whose bold, energetic style brings a sense of fun to everything from editorial...
Brands Untapped: Studio Noel’s take on the industry’s favourite licensed launch of 2025
In a recent Brands Untapped feature, our Senior Designer Katie Edmundson highlighted the Levi’s x Beyoncé REIIMAGINE collaboration as a standout licensing...
The importance of brand architecture: Models and strategies for business success
Brand architecture is essential to the survival of every business. You can use this strategic approach to organically expand your brand's offering,...
Website accessibility features: A comprehensive guide to inclusive web design
The internet can bring people together - to share ideas, discover information and open doors to new possibilities. But for millions of...
What the European Accessibility Act 2025 means for digital design and user experience
The European Accessibility Act (EAA) is now officially in force across the EU. This landmark legislation ensures digital products and services –...
Understanding and implementing brand positioning models
You might be familiar with our insights and SEO guides where we share our ideas, top tips and perspectives on need-to-know topics....
Line vs brand extension: Understanding key differences and strategies for successful brand growth
What drives a brand to grow - innovation or evolution? With research suggesting that nearly 95% of new product launches are either...
Brands Untapped: Studio Noel’s take on Miss Piggy’s licensing potential
In a recent Brands Untapped feature, our Senior Designer Katie Edmundson shared her thoughts on the licensing potential of Miss Piggy.