What is brand licensing? The know-how to get you started in 2026
In the ever-evolving world of business and marketing, brand licensing has emerged as a powerful strategy to drive growth and expand brand...
Dom McKenzie’s Journey Through Editorial Illustration
Dom McKenzie studied Illustration at the Cambridge School of Art and has developed a distinctive editorial style since graduating. His clients include...
From Tech to Illustration: Justyna Dymowska’s Bold Approach to Digital Storytelling
Justyna Dymowska is an illustrator and UI designer based in Poland, known for her bold, flat digital style and distinctive “soft bold”...
The ultimate guide to sports brand licensing
Sport doesn’t just live on the pitch anymore. We’re not talking about weekend TV either. You’ll spot it all around you. It...
Building a lasting identity: A comprehensive guide to branding a university or higher education institution
Today, the academic landscape is just as competitive as any business landscape. Amidst a crowded marketplace, universities and higher education institutions strive...
The power of heritage branding in a fast-changing world
Today’s world seems to place emphasis on being young, busy and fast-paced. Brands can launch overnight. Trends disappear in weeks. Brand heritage...
B2B brand awareness strategy: A comprehensive guide
Brand awareness is your target audience’s familiarity with your brand, products, values, history and industry relevance. It helps embed your brand into...
How to create accessible social media posts: A complete guide to inclusive content
Some people find themselves drawn into social media channels for hours. But others are excluded from the outset.