Our ideas and perspectives

Brand insights

What Younger Audiences Want from Licensed Products Today

Brand licensing has changed. Younger audiences are reshaping what success looks like, and it’s not just about logo placement or limited drops....

Brand insights

The Future of Bricks and Mortar in Licensing: Why Experience Still Matters

In a world where almost anything can be bought online, physical retail is no longer just about selling. For licensed brands, it’s...

Guides / Brand insights

What is a Mood Board and Why is it Essential for Creative Projects?

Every great idea begins with a spark - often abstract, full of possibility, and waiting to take shape. Transforming that spark into...

Brand insights

Where Branding and Brand Licensing Collide

As an agency, we deal in two areas that are often seen as very different things. Branding and brand licensing. There is...

Brand insights

Gallery Branding: Building a Unique Identity to Attract and Inspire Art Lovers

We all love a good gallery visit, but how often do we think about their branding?

Brand insights

What to Expect… from your Brand Proposition Workshop

Brand insights

Unforgettable Festival Branding: Crafting a Unique Event Identity

Festival season is nearly here, and brands are gearing up to make their mark. As music, food, and craft lovers prepare to...

Brand insights

How to get fans and licensees excited about your big brand anniversary

A brand anniversary can be a great opportunity for marketing and licensing. They are a great way to tell your brand’s story...

Brand insights

Building a Strong Game Publisher Brand: Strategies, Challenges, and Success Stories

In the gaming industry, brands aren’t just recognisable, they’ve become cultural icons. However, as a multi-billion dollar industry, it’s not easy to...

Brand insights

Why accessibility belongs in your brand guidelines

Accessibility guidance isn’t often incorporated into brand guidelines - yet it is something that many brands want to maintain as a standard...