+ Creative strategy
+ Brand development
+ Style guides
+ Packaging and POS
+ Product development
+ Print and digital
+ Book design
Before we can even think about putting pen to paper (or cursor to screen), we get truly under the skin of each project with tailored research that immerses us in the brand, its competitors and key product category trends. This insight-driven approach, along with a clear understanding of our target audience, is the key to a hyper-focused brief as we move into design.
Whether we’re defining the look of a new brand, evolving the style of an existing one or working on a brand extension; communicating its unique story is key. We believe that visual assets such as the logo, design architecture and iconography are essential in doing this well. That builds emotional connection and increases brand equity. We apply this creative approach to all brands, from FMCG products to global brands and licensing businesses. We showcase the brand’s unique offering, enabling it to shine.
Breathing life into brands is at the very heart of what we do, with decades of visual identity, packaging and publishing expertise. By crafting brand-centric and trend-orientated design elements, we can wrap even the most practical brand licensing documents in personality. From style, trend and capsule guides including licensing formats and product development ideas right through to comprehensive toolkits that help licensing professionals with brand management.
Whether core or trend-based, the most important assets found in a licensed brand’s style guide are its design elements. These “ready-made” assets showcase their unique visual aesthetic and are the primary tools used to develop new consumer products. A licensing program’s design elements may include compositions, badges, patterns, type treatments, borders, frames, backgrounds, textures and iconography. This style guide allows for collaborations and international licensing and it forms an essential part of licensing deals and new partnerships.
We channel our love and expertise of branding to develop commercial frameworks for new product development and merchandise, based on recognisable assets and artworks. These practical identity systems are designed for entering new markets and new product categories. Aimed to excite existing fan bases and to attract new ones with a range of products that will spread the legacy even further and, of course, drive retail sales.
From spin-off stories and collaborations for world-renowned franchises to books based on film, comics, TV and pop culture, our designs always put the fans first. We take ideas right through from concept and design to art direction and launch material. We handle these global brands with the utmost care, developing formats that both fans and licensors adore.