Licensing

Building brands and creating extraordinary experiences
Strong emotional connections are made when a brand truly understands its consumer. With brand licensing design, it’s no different. Whether you’re just dipping your toe into the world of licensing or looking for a refresh, we work closely with our clients to create extraordinary brand experiences that engage, inspire and influence the path to purchase.

Clients come to us for

+ Creative strategy
+ Brand development
+ Style guides
+ Merchandise
+ Packaging and POS
+ Print and digital
+ Book design

An immersive approach to creative strategy

Before we can even think about putting pen to paper (or cursor to screen), we get truly under the skin of each project with tailored research that immerses us in the brand, its competitors and key category trends. This insight-driven approach, along with a clear understanding of our target audience, is the key to a hyper-focused brief as we move into design.

Brand development that cuts through the noise

Whether we’re defining the look of a new brand or evolving the style of an existing one, nothing is more important than communicating its unique offering. We believe that visual assets such as the logo, design architecture and iconography are essential in doing this well, building emotional connection and optimising brand recall.

Imaginative style guides that go above and beyond

Breathing life into brands is at the very heart of what we do, with decades of visual identity, packaging and publishing expertise. By crafting brand-centric and trend-orientated design elements, we can wrap even the most practical documents in personality, from style guides to comprehensive toolkits that help licensees manage their brand.

Simple design elements made for licensees

Whether core or trend-based, the most important assets found in a licensed brand’s style guide are its design elements. These “ready- made” assets showcase its unique visual aesthetic and are the primary tools used to develop new consumer products. A licensing program’s design elements may include compositions, badges, patterns, type treatments, borders, frames, backgrounds, textures and iconography.

Merchandise to delight loyal fans and inspire new ones

We channel our love and expertise of branding to develop commercial frameworks for merchandise, based on recognisable assets and artworks. These practical identity systems are designed for existing fan bases and to attract new ones with a range of exciting products that will spread the legacy even further.

Books designed for every fan

From spin-off stories for world-renowned franchises, to books based on film, comics, TV and pop-culture, our designs always put the fans first. We take ideas right through from concept and design to art direction and launch material.

Relevant case studies

BookTrust

Campaign resources for BookTrust's Time to Read campaign with ‘The Cave’ by Rob Hodgson

Pocket Wisdom

Packed with wise words and sage advice from celebrities and American politicians to queer heroes and proud singletons