An introduction to accessibility
Improve your brand’s accessibility and learn how it can positively impact your business
Who this guide is for
Brand managers: looking to optimise your campaigns and expand your reach to a wider audience
Marketing managers: wanting to improve the inclusivity of your content
Design teams: looking to build your knowledge, educate your team and create accessible practices
Diversity, Equity & Inclusion (DEI) teams: wanting to improve the inclusivity of your content
Partnering with Studio Noel to develop our accessibility guidelines has been a transformative step for our organisation. The collaboration not only elevated our understanding of inclusive design but also empowered our teams with clear, actionable standards... As a result, we've seen a measurable improvement in the usability and reach of our work, fostering a more inclusive experience for all our audiences
Don’t let your brand get left behind when it comes to accessibility
The time to act is now
The European Accessibility Act comes into effect on June 28, 2025, requiring websites, apps, and digital services to be accessible to all users. This applies to both EU-based businesses and UK companies operating in the EU. While it’s a compliance deadline, accessibility is also a chance to build a stronger, more inclusive brand that reflects your values and resonates with wider audiences.
Start with your brand, not just your website
Accessibility goes beyond just meeting compliance requirements—it’s about creating an inclusive brand. By ensuring your brand’s tone, visuals, and messaging are accessible from the start, you lay the foundation for your website and all other digital touchpoints. This approach creates a seamless, engaging experience for every user, no matter how they interact with your brand.
Get ahead and grow your reach
Many businesses have been working on accessibility for 2-3 years. Starting now helps you stay compliant, build knowledge and skills within your team and unlock access to a wider audience. Accessibility strengthens your brand, drives long-term growth and creates deeper connections with a broader, more diverse audience base.
Studio Noel were really supportive in educating and effectively ensuring we were able to represent our brand in an accessible way. They created a visually impactful design system with lots of flex, without going away from our core brand.
How can accessibility positively impact your brand
Improving your brand's accessibility is about starting a journey. It’s about taking the first meaningful steps toward being more inclusive, not being perfectly accessible. (There’s no such thing!)
Access a new audience
24% of the UK's population have a disability. That's almost 1 in 4 of your intended audience. Creating more accessible content is a solid business decision to increase your reach.
Increase your sales and revenue
Imagine unlocking a new audience. Brands that prioritise accessibility don’t just reach disabled individuals. They also resonate with their families, friends and caregivers, creating a ripple effect that expands your market even further.
Improve the experience for all
Accessible design benefits everyone, not just those with disabilities. It ensures that everyone can experience your brand in a meaningful way.
Future-proof your brand
As populations age, the demand for accessible design will grow. By prioritising accessibility now, you prepare your brand for future demographic shifts. Implementing accessibility measures not only fosters inclusivity but also positions your brand for long-term success.
Demonstrate tangible impact
Demonstrating a commitment to accessibility showcases your brand's values and social responsibility, aligning with consumer expectations.
Strengthen internal teams
Brand accessibility also improves internal communication. It reduces friction in collaboration and supports a more inclusive, productive culture. This is especially valuable for neurodiverse team members and those with access needs.
About Studio Noel
Our Brand Accessibility services include
- Brand Accessibility Audit
- Brand Accessibility 101 training
- Accessible branding
- Accessible brand refreshes
- Brand Accessibility guidelines
- Accessibility training programme
- Accessible brand templates
- Accessible Annual Reports