Strategy

We dive deep into your world

Focused thinking underpins everything we do. Our strategic programs and workshops dive deep into your world to understand your potential and explore the possibilities. Whether you are a start-up or an established business, we help you to accelerate innovation and create a foundation for growth.

Our consultancy services

As a strategy and branding agency we cover three core areas: analysis for capturing valuable insight into the market and the efficacy of your current brand identity; brand development, crafting the foundation and brand strategy for visual identities and rebrands; and brand innovation, developing and testing new ideas to create sustainable growth.

As a creative agency, we work with your business to transform the drive for change into an actionable vision, creating a brand identity with a competitive edge that will support growth for years to come. Our brand creation and innovation workshops function perfectly as individual sessions or as part of a programme, and bespoke sessions fit every business' needs, from start-ups to global brands. We run these programmes at our London office, nationwide, or virtually.

Analysis

Brand Audit

Our brand audits provide an in-depth outsider perspective on your brand position in relation to your business objectives. Through brand analysis and SEO, customer, competitor and market research, our strategists identify your brand identity's strengths, opportunities, and areas for improvement, combined with a clear roadmap to inform brand design and ultimately drive growth.

Brand development

Brand Proposition

We pin down your unique proposition and define your branding strategy, vision, values, behaviours, and messaging. The result? A clear and practical brand strategy – and a strong foundation upon which to build your new brand identity or rebrand.

Brand development

Naming

Names are important; they play a critical role in your success. We create names with staying power, names that draw the eye and stay in the mind. We create names for brands, consultancies, and campaigns, right through to own-brand products and services.

Brand development

Brand and Portfolio Architecture

We create design systems that add structure to your portfolio of own-brand products and services, ensuring your messaging is clear for your audience and your offer is distinctive.

Brand development

Stakeholder Alignment

We support you throughout your journey towards change. We work closely with you and key decision makers to justify and solidify your motivation for change, making sure everyone is on board with your vision and the plan for your brand's sustainable future growth.

Brand innovation

Growth Accelerator

Our workshops are designed to get your whole team thinking in new and creative ways to develop ideas for future growth. By identifying opportunities through trend, market research and analysis early on, your business can gain expertise in gaps in customers' needs and new markets, perfectly positioning you to drive sustainable growth.

Relevant case studies

Fosters

We produced a brand audit, conducted market research, and created a new brand strategy, proposition, and key messaging to create a new brand identity focused on memories, shared and created.

Swan, Shakespeare’s Globe Theatre

We designed a new brand strategy, including an audit and proposition, along with messaging and a rebrand of the visual identity and UI design to give the iconic venue a sense of theatre.

How else we can help you

Your brand identity is crucial. Whether you’re a start-up, an established business, or a global brand, you need a brand identity that’s memorable, imaginative and ownable.

Great graphic design solves business challenges. With inspired thinking and exceptional attention to detail, we transform tricky problems into enduring work.

Digital presence is a powerful tool. As your digital agency, we put user experience at the forefront to bring your businesses to life through digital design and web development.