Fall Back, Spring Forward – Bill’s restaurants Spring Campaign

Bill’s restaurant was founded in Lewes, after owner Bill Collison took his love of growing vegetables with his father to the high street, setting up a greengrocer’s shop and cafe. Always inspired by the seasons, Bill’s regularly adapt their menus to champion the season’s most delicious ingredients, offering healthy dishes that feel just that little bit indulgent.

We celebrated the best of Bill’s with a fresh campaign for their new spring menu. Focusing on their love of seasonal ingredients, we revamped everything from social media graphics and website landing pages to flyers and cocktail menus.

To bring their menu’s key ingredients to the forefront we art directed the campaign photoshoot with photographer Irene Yap, to create striking images of fresh fruit and veg and beautiful spring flowers laid out across bold backgrounds. These photographs were combined with elegant and playful typography. All this created a vibrant campaign reflecting Bill’s passion for top quality seasonal food.

Good Food Fast is a new offering from Bill’s. Offering a range of dishes that customers can grab and enjoy when they’re in a hurry, and we designed the logo to work alongside the spring campaign.