Brand Personality Framework – The How and Why
We live in the age of the human brand. According to Accenture's Strategy Study, 83% of customers want human interaction - which...
How to Name a Product: Golden Rules to Follow to Guarantee Winning Product Names
Your product naming strategy is how you build brand recognition, one product at a time - it's how you anchor yourself in...
Protecting Your Brand: Trademarking in the Midst of a Rebrand
Brand updates are integral to the longevity of any business, but as businesses evolve - so too should their trademarks. Whether you're...
Why an outsider’s eye on your brand matters, and how you can use it.
We are often talking to our clients about the importance of getting a range of opinions throughout their business when we are...
Mastering PDF Accessibility: A Comprehensive Guide
Have you ever considered the significance of creating PDFs that are universally accessible?
Healthcare Branding: The Ultimate Guide
Healthcare and branding may seem like an unlikely pairing, but we’re here to break that notion.
Getting The Most From Food And Drink Branding: A Guide
In recent years, food packaging and marketing have evolved rapidly, and the food and beverage industry has seen an incredible boom, becoming...
Understanding Charity Brand Guidelines: Everything You Need To Know
Let's clear up a common misconception - branding isn't just for commercial enterprises. Charities, too, can benefit greatly from well-defined brand guidelines.