Guides

What is the purpose of a brand workshop?

A brand isn’t just a logo, it’s an attitude, a personality and an experience. A successful brand strategy is the plan for...

Guides

Branding For Accountants, The Ultimate Guide

Branding for accountants may sound niche, and you may be thinking, 'do accounting firms really need to bother with branding?' But as...

Brand insights

Brand Extension Essentials: Inspiring Examples and Ideas to Ignite Your Campaign

Brand extensions. They’re everywhere. And for good reason. These strategic initiatives empower companies to harness their hard-earned brand awareness and brand equity...

Brand insights

Change management: Your key to successful digital projects

Our founder and Strategy Director, Michelle, discusses change management and the vital role it should play in digital projects.

News

Fusing Classic and Contemporary: A Fresh Look for Wimbledon Village

Our refreshed brand identity and website showcase everything Wimbledon Village has to offer while celebrating its rich history, eclectic offerings and unique...

Brand insights

Decoding Brand Licensing: Case Studies and Success Stories

Brand licensing. It’s not just about slapping another company’s logo on your products. It's a tactical way for companies to broaden their...

Creativity

From Doodles to Designs: In conversation with Artist and Illustrator, Tirth Katrodia

Tirth Katrodia, an artist and illustrator living in London, believes that creativity is a way of life. Drawing influence from music and...

Creativity

From Finances to Frames: In conversation with Photographer, Nathaniel James

Photographer Nathaniel James found his calling in the creative realm after facing redundancy in the financial sector. Today, he delights in telling...

Guides

The Ultimate Guide To Creating Brand Champions

We all need champions, regardless of who we are. In the business world, brand champions are your biggest supporters and advocates, and...

Guides

Creating a World-Class Brand Culture: How To Get It Right

Brand culture is what courses through your brand’s DNA. It's all about the brand experiences, brand identity, brand promise and brand values...