Complete guide to luxury brand licensing: Strategies, benefits, and trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...
Interview with Andre Thomas on building an employer brand
We recently sat down with Andre Thomas, founder of Thomas Telman, to discuss the critical role of employer branding and organisational culture...
How to create a brand style guide
No matter the size or scale of your brand, a brand style guide — sometimes known as a brand kit — is...
From awareness to advocacy: Securing stakeholder buy-in for your brand
Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...
Securing the future of your B2B brand: investing in your marketing during a recession
A recession is upon us. As the economy continues to struggle post-pandemic, spending habits are changing, interest rates are soaring, belts are...
Charity brand awareness: Strategies for non-profits to build recognition
Charity branding is more than a logo and strapline giving the basics of what you stand for and do. A strong charity...
Revamp your outdated branding: A no-nonsense guide
A fresh look can revitalise a tired brand, but don't worry - that doesn’t mean you need to start from scratch. A...
The power of brand recognition: Why it matters
This might not come as a surprise, but brand recognition is the extent to which your brand is, well, recognised.