Securing the future of your B2B brand: investing in your marketing during a recession
A recession is upon us. As the economy continues to struggle post-pandemic, spending habits are changing, interest rates are soaring, belts are...
How to create an effective charity communications strategy
Everyone in the third sector is trying to make meaningful impact, making it a competitive and busy landscape. This means a well-crafted...
Charity brand awareness: Strategies for non-profits to build recognition
Charity branding is more than a logo and strapline giving the basics of what you stand for and do. A strong charity...
Revamp your outdated branding: A no-nonsense guide
A fresh look can revitalise a tired brand, but don't worry - that doesn’t mean you need to start from scratch. A...
The power of brand recognition: Why it matters
This might not come as a surprise, but brand recognition is the extent to which your brand is, well, recognised.
Unlocking potential: A deep dive into effective brand extension
Have you ever wondered how your favourite biscuit brand suddenly started selling chocolate or why your go-to tech company decided to launch...
Creating a winning brand awareness strategy: Your 14-step guide
Creating a standout brand in today's competitive market isn't just about having a great product or service - it's about making sure...
The guide to stakeholder interviews: What works and what doesn’t
Kicking-off brand positioning or design projects with stakeholder interviews is crucial. Why? Because understanding how interested parties and organisational leaders perceive and...