Insight

Protecting Your Brand: Trademarking in the Midst of a Rebrand

Brand updates are integral to the longevity of any business, but as businesses evolve - so too should their trademarks. Whether you're...

Insight

Why an outsider’s eye on your brand matters, and how you can use it.

We are often talking to our clients about the importance of getting a range of opinions throughout their business when we are...

Guides

Mastering PDF Accessibility: A Comprehensive Guide

Have you ever considered the significance of creating PDFs that are universally accessible?

Guides

Healthcare Branding: The Ultimate Guide

Healthcare and branding may seem like an unlikely pairing, but we’re here to break that notion.

Guides

Getting The Most From Food And Drink Branding: A Guide

In recent years, food packaging and marketing have evolved rapidly, and the food and beverage industry has seen an incredible boom, becoming...

Insight

Incredible Team-ups: 5 Brand-Fandom Collaborations That Inspire

When creativity meets commerce, the results can be nothing short of magic. Today, exciting brand partnerships and licensing agreements are all around...

Insight

Cultural Movements and Brand Fandom: The New Dynamics of Consumer Engagement

Brands. They’re more than mere products, goods and business transactions. Today, brands are experiences, they’re lifestyles, they’re communities, they’re an identity.

Guides

Unveiling the Power of Hotel Branding

Hotel branding goes beyond your brand name, logo, appealing decor, a sleek website and comfortable beds. Successful hotel branding hinges on a...

Guides

Mastering Branding for Architects: A Blueprint for Success

Building a successful brand is no small undertaking, and no matter what industry you're in, a cohesive, congruent and compelling brand identity...

Insight

Revamp and Rebrand: A Roadmap to IPO Success

Rebranding pre-IPO – Have we lost our minds? Quite the contrary. If your business is gearing up to go public and capitalise...

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