The Name Change Dilemma: Is It Time for a New Identity?
Renaming your business is no small task. After all, your brand name serves as the cornerstone of your brand identity. It's how...
Mastering Museum Branding: Brand Strategies for Success
In recent years, museum branding has evolved dramatically. No longer relying solely on the appeal of their carefully chosen artefacts, modern museums...
Principles of Accessibility: Everything You Need To Know
Web accessibility helps people with disabilities perceive, navigate, and interact with the web and is essential to branding and marketing. Simply put,...
How to Utilise Trends
Trends are a fantastic way to future-proof your brand and your team. By identifying emerging trends early on and understanding how they’ll...
The Power of an Annual Report Design
This article title might not grip you immediately - no doubt the word ‘report’ has something to do with that. But don’t...
All You Need To Know About Employer Branding Strategy
In today’s hyper-visible digital world, brands and businesses might find it hard to evade the spotlight. Through Google searches, LinkedIn profiles, or...
Sustainability Branding: How to Build an Eco-friendly Brand
Today, sustainability is more than just a buzzword. Customers are deeply passionate about it, and it's something that can - and will...
Building a Lasting Identity: A Comprehensive Guide to Branding a University or Higher Education Institution
Today, the academic landscape is just as competitive as any business landscape. Amidst a crowded marketplace, universities and higher education institutions strive...