The what and how of building a unique brand visual identity
In a visually saturated world, crafting a unique brand visual identity has become more crucial than ever before. It's not enough for...
Strategic Marketing Conference 2024: Studio Noel’s masterclass in brand accessibility
We recently had the opportunity to share our expertise in brand accessibility with attendees of the brilliant Strategic Marketing Conference. Joining a...
Employee branding strategy: What it is and how to build one
It takes more than appealing logos, fancy fonts, and alluring colour palettes to build a successful brand today. Cohesive branding strategies are...
What is the purpose of a brand workshop?
A brand isn’t just a logo, it’s an attitude, a personality and an experience. A successful brand strategy is the plan for...
Brand extension essentials: Inspiring examples and ideas to ignite your campaign
Brand extensions. They’re everywhere. And for good reason. These strategic initiatives empower companies to harness their hard-earned brand awareness and brand equity...
Change management: Your key to successful digital projects
Our founder and Strategy Director, Michelle, discusses change management and the vital role it should play in digital projects.
Decoding brand licensing: Case studies and success stories
Brand licensing. It’s not just about slapping another company’s logo on your products. It's a tactical way for companies to broaden their...
The ultimate guide to creating brand champions
We all need champions, regardless of who we are. In the business world, brand champions are your biggest supporters and advocates, and...