Our ideas and perspectives

Insight

Change management: Your key to successful digital projects

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Decoding Brand Licensing: Case Studies and Success Stories

Brand licensing. It’s not just about slapping another company’s logo on your products. It's a tactical way for companies to broaden their...

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Expanding Horizons: A Deep Dive into Successful Brand Extensions

In the ever-growing, always-changing world of branding, brand extensions have become a powerful strategy for companies looking to expand their reach and...

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Rebranding vs Brand Refresh: Which One Is Right For You?

Change is necessary for every business to survive, and as a business owner, that can mean making important decisions about your company's...

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Purpose-Driven Branding: Unleashing Authentic Impact

Ever wondered what sets a remarkable brand apart from the ordinary ones? The secret is a compelling purpose.

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How to create audience personas that work

Knowing your audience is crucial for your marketing strategy and product development. The more you understand your audience, the better you can...

Creativity / Insight

Text Meets Trends: A Fusion of TikTok and Book Design

Books and TikTok. Not two things that typically go hand, but this unlikely pairing has become a powerful tool for contemporary publishers....

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Connecting with the Silver Generation: Strategies for Meaningful Engagement

While Millennials and Gen Z often take the spotlight in discussions and studies, it's essential to recognise the growing influence of the...

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Timeless Triumphs: Brands Embracing Diversity Across Generations

Sadly, ageism and systematic stereotyping are still rife in the UK, and in the world of branding - older people are often...

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Designing For All: Navigating The Worlds Of Inclusive And Accessible Design

Today, there is a growing need for designs, spaces, physical and digital products and services that are inclusive and accessible. However, have...