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Insight

The Importance of Brand Architecture: Models and Strategies for Business Success

Brand architecture is essential to the survival of every business. You can use this strategic approach to organically expand your brand's offering,...

Insight

Is It Time to Rebrand? Top Reasons to Make the Change

At some point, every business faces the need to rebrand. Whether you're in charity, hospitality, fashion or advertising, there will come a...

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10 Examples of Companies with Great Brand Values

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Branding Power: Why Consistency Is Non-Negotiable

Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...

Guides / Insight

What Is Brand Value? Its Definition And Importance

Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....

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From Awareness to Advocacy: Securing Stakeholder Buy-In for Your Brand

Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...

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Securing the future of your B2B brand: investing in your marketing during a recession

A recession is upon us. As the economy continues to struggle post-pandemic, spending habits are changing, interest rates are soaring, belts are...

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Charity Brand Awareness: Strategies for Non-Profits to Build Recognition

Charity branding is more than a logo and strapline giving the basics of what you stand for and do. A strong charity...

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The Power of Brand Recognition: Why it Matters

This might not come as a surprise, but brand recognition is the extent to which your brand is, well, recognised.

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Unlocking Potential: A Deep Dive into Effective Brand Extension

Have you ever wondered how your favourite biscuit brand suddenly started selling chocolate or why your go-to tech company decided to launch...