Brand Reach and Awareness: Understanding the Difference
Reach and brand awareness - two terms you’ve definitely heard, whether you’re in branding and marketing or not. But do you really...
The Importance of Brand Architecture: Models and Strategies for Business Success
Brand architecture is essential to the survival of every business. You can use this strategic approach to organically expand your brand's offering,...
Branding Power: Why Consistency Is Non-Negotiable
Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...
What Is Brand Value? Its Definition And Importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
From Awareness to Advocacy: Securing Stakeholder Buy-In for Your Brand
Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...
Securing the future of your B2B brand: investing in your marketing during a recession
A recession is upon us. As the economy continues to struggle post-pandemic, spending habits are changing, interest rates are soaring, belts are...