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Insight

10 Examples of Companies with Great Brand Values

Insight

Branding Power: Why Consistency Is Non-Negotiable

Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...

Guides / Insight

What Is Brand Value? Its Definition And Importance

Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....

Insight

From Awareness to Advocacy: Securing Stakeholder Buy-In for Your Brand

Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...

Insight

Securing the future of your B2B brand: investing in your marketing during a recession

A recession is upon us. As the economy continues to struggle post-pandemic, spending habits are changing, interest rates are soaring, belts are...

Insight

Charity Brand Awareness: Strategies for Non-Profits to Build Recognition

Charity branding is more than a logo and strapline giving the basics of what you stand for and do. A strong charity...

Insight

The Power of Brand Recognition: Why it Matters

This might not come as a surprise, but brand recognition is the extent to which your brand is, well, recognised.

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Unlocking Potential: A Deep Dive into Effective Brand Extension

Have you ever wondered how your favourite biscuit brand suddenly started selling chocolate or why your go-to tech company decided to launch...

Insight

The Critical Role of Accessibility in Web Design: Essential Insights

In today's digital landscape, accessibility in web design is more crucial than ever before.

Insight

Dual branding vs co-branding?

Dual branding and co-branding - two terms you have likely heard in your career. These closely related concepts are often confused, but...