Dual branding vs co-branding?
Dual branding and co-branding - two terms you have likely heard in your career. These closely related concepts are often confused, but...
The Art of Connection: Harnessing Language’s Potential
We all have our favourite brands - often drawn to them by the way they communicate. In a crowded marketplace filled with...
Unveiling Luxury Hotel Branding: Definitions, Strategies And Expert Insights
When you picture a luxurious hotel like the Oberoi, Belmond, Park Hyatt or Rosewood Hotels & Resorts, what images come to mind?
Brand Extension Essentials: Inspiring Examples and Ideas to Ignite Your Campaign
Brand extensions. They’re everywhere. And for good reason. These strategic initiatives empower companies to harness their hard-earned brand awareness and brand equity...
Change management: Your key to successful digital projects
Our founder and Strategy Director, Michelle, discusses change management and the vital role it should play in digital projects.
Decoding Brand Licensing: Case Studies and Success Stories
Brand licensing. It’s not just about slapping another company’s logo on your products. It's a tactical way for companies to broaden their...