Guides

How to Utilise Trends

Trends are a fantastic way to future-proof your brand and your team. By identifying emerging trends early on and understanding how they’ll...

Brand insights

The Power of an Annual Report Design

This article title might not grip you immediately - no doubt the word ‘report’ has something to do with that. But don’t...

Brand insights

All You Need To Know About Employer Branding Strategy

In today’s hyper-visible digital world, brands and businesses might find it hard to evade the spotlight. Through Google searches, LinkedIn profiles, or...

Guides

Sustainability Branding: How to Build an Eco-friendly Brand

Today, sustainability is more than just a buzzword. Customers are deeply passionate about it, and it's something that can - and will...

Guides

Building a Lasting Identity: A Comprehensive Guide to Branding a University or Higher Education Institution

Today, the academic landscape is just as competitive as any business landscape. Amidst a crowded marketplace, universities and higher education institutions strive...

Creativity

In conversation with socially inspired illustrator Yvonne Redín

Yvonne Redín, a freelance illustrator based in Madrid, boasts an eclectic portfolio of clients including UN Women and the World Health Organisation....

Guides / Brand insights

What Is Brand Design And Why Is It Important?

Brand design is the process of actively creating a brand’s visual identity, and should convey who, what, and why a brand is.

Guides

How Do You Plan a Christmas Charity Campaign?

Today, branding campaigns have become an integral part of festive celebrations, much like a cherished Christmas dinner. Think of the highly anticipated...

Guides

Publisher’s Branding Blueprint: Mastering the Art of Identity

In the world of publishing, there’s an unsung hero who deserves our attention - branding: the art of strategically crafting a brand...

Guides

The Art of Academic Identity: A Comprehensive Guide to Higher Education Branding

Branding plays a crucial role in all business models and serves as a vital driver of success for businesses operating in any...