‘Keeping it Simple’ is New York author Yasmin Fahr’s cookbook featuring over 60 quick and easy recipes for mouth-watering one-pot dinners. Hardie Grant Books commissioned us to develop the design, which needed to reflect the author’s vibrant personality and unique approach to food.
Art Direction + Design + Illustration
Our design approach brings to life Yasmin’s energy through chapter openers featuring large-scale imagery by Patricia Niven and playful typography. To add pace and simplify navigation, we created a series of icons to highlight various different types of content, such as ideas for leftovers, easy ingredient swaps, and speedy hints and tips.
We created spot illustrations in-house to go throughout the book to show step-by-step guides and how to’s.