Creativity

Interview with Creative Storyteller, Carys Price

Known for her vibrant illustrations, Carys Price revels in creating dynamic, lively and imaginative artworks. With a passion for storytelling, she finds...

Guides / Insight

Unveiling Luxury Hotel Branding: Definitions, Strategies And Expert Insights

When you picture a luxurious hote­l like the Oberoi, Belmond, Park Hyatt or Rosewood Hotels & Resorts, what image­s come to mind?

Guides

Employee Branding Strategy: What It Is And How To Build One

It takes more than appealing logos, fancy fonts, and alluring colour palettes to build a successful brand today. Cohesive branding strategies are...

Guides

What is the purpose of a brand workshop?

A brand isn’t just a logo, it’s an attitude, a personality and an experience. A successful brand strategy is the plan for...

Guides

Branding For Accountants, The Ultimate Guide

Branding for accountants may sound niche, and you may be thinking, 'do accounting firms really need to bother with branding?' But as...

Insight

Brand Extension Essentials: Inspiring Examples and Ideas to Ignite Your Campaign

Brand extensions. They’re everywhere. And for good reason. These strategic initiatives empower companies to harness their hard-earned brand awareness and brand equity...

Insight

Change management: Your key to successful digital projects

Our founder and Strategy Director, Michelle, discusses change management and the vital role it should play in digital projects.

News

Fusing Classic and Contemporary: A Fresh Look for Wimbledon Village

Our refreshed brand identity and website showcase everything Wimbledon Village has to offer while celebrating its rich history, eclectic offerings and unique...

Insight

Decoding Brand Licensing: Case Studies and Success Stories

Brand licensing. It’s not just about slapping another company’s logo on your products. It's a tactical way for companies to broaden their...

Creativity

From Doodles to Designs: In conversation with Artist and Illustrator, Tirth Katrodia

Tirth Katrodia, an artist and illustrator living in London, believes that creativity is a way of life. Drawing influence from music and...

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