Beyond pixels: the vital role of accessibility in rebranding strategies
Our founder and Strategy Director, Michelle, shares her perspective on the growing importance of accessibility in rebranding.
Ensuring brand accessibility is no longer optional—it’s essential. By embedding accessibility into every aspect of a rebranding strategy, charities and businesses alike can create a more inclusive experience for all audiences.
Accessibility goes beyond colour contrast and website adjustments; it requires a holistic approach that considers typography, navigation, alternative text, and overall user experience. With one in six people living with a disability and an ageing population with evolving access needs, designing with inclusivity in mind helps brands remain relevant and accessible to wider audiences. Prioritising accessibility from the start of a rebranding project ensures long-term success and impact. By fostering an inclusive brand identity, organisations not only enhance engagement but also reinforce their values and commitment to social responsibility.
Learn more about Michelle’s thoughts on accessibility in design on the CharityComms website.