Employee Branding Strategy: What It Is And How To Build One
It takes more than appealing logos, fancy fonts, and alluring colour palettes to build a successful brand today. Cohesive branding strategies are...
What is the purpose of a brand workshop?
A brand isn’t just a logo, it’s an attitude, a personality and an experience. A successful brand strategy is the plan for...
Branding For Accountants, The Ultimate Guide
Branding for accountants may sound niche, and you may be thinking, 'do accounting firms really need to bother with branding?' But as...
Brand Extension Essentials: Inspiring Examples and Ideas to Ignite Your Campaign
Brand extensions. They’re everywhere. And for good reason. These strategic initiatives empower companies to harness their hard-earned brand awareness and brand equity...
Change management: Your key to successful digital projects
Our founder and Strategy Director, Michelle, discusses change management and the vital role it should play in digital projects.
Fusing Classic and Contemporary: A Fresh Look for Wimbledon Village
Our refreshed brand identity and website showcase everything Wimbledon Village has to offer while celebrating its rich history, eclectic offerings and unique...
Decoding Brand Licensing: Case Studies and Success Stories
Brand licensing. It’s not just about slapping another company’s logo on your products. It's a tactical way for companies to broaden their...
From Doodles to Designs: In conversation with Artist and Illustrator, Tirth Katrodia
Tirth Katrodia, an artist and illustrator living in London, believes that creativity is a way of life. Drawing influence from music and...