Dual branding vs co-branding?
Dual branding and co-branding - two terms you have likely heard in your career. These closely related concepts are often confused, but...
The Definitive Guide to Tech Company Branding: A Comprehensive Resource for B2B & B2C Businesses
In the world of tech, branding isn't just a nice-to-have - it’s integral to success. With cutthroat competition and lightning-fast innovation, tech...
From History Class to Graffiti: Guille Manchado’s Journey to Illustration
An illustrator hailing from the outskirts of Barcelona, Guille Manchado, has carved a niche in the editorial sector. Guille's artistic journey includes...
From Passion to Profession: Giacomo Agnello Modica’s Artistic Journey of Continuous Growth
Meet Giacomo, a Milan-based illustrator and graphic designer who brings creativity to life through captivating portraits, enchanting picture books, striking letterings, and...
Brand Consolidation: Strategies and Challenges
In the world of branding, myriad strategies are available to foster a thriving, strong brand. You may find that your brand is...
Navigating Rebranding After Acquisition: The Do’s And Don’ts
Mergers and acquisitions. They’re everywhere. Consider Just Eat's acquisition of Grubhub, Uber's acquisition of Postmates, or Salesforce's purchase of tech innovator Slack.
Independent Book Publishers Association: Studio Noel’s take on the impact of a brand style guide
Our founder and Strategy Director, Michelle, discusses style guides and branding for book publishers.