News

Entrepreneur: Michelle’s insights on team successes and New Year strategies

Our Founder and Strategy Director, Michelle, discusses taking time to reflect on the team's successes and challenges, readying to move forward with...

Guides

Organisational Branding Made Clear: Building Identity with Purpose

We’re used to seeing the branding of our favourite products, but when it comes to large organisations, or corporate brands, the idea...

Brand insights

The Importance of Brand Architecture: Models and Strategies for Business Success

Brand architecture is essential to the survival of every business. You can use this strategic approach to organically expand your brand's offering,...

News

Independent: Studio Noel’s insights on gnomes in festive season

Our design director, Lana Zoppi, discusses her take on how the gnome became the unofficial symbol of the festive season.

Guides

Boost Restaurant Traffic with Powerful Branding Strategies: Recipes for Success

We all love dining out - whether it's grabbing a quick takeout, enjoying a cosy coffee, devouring a slice of pizza, or...

Guides

How to Write a Design Brief

Every successful design project begins with a design brief, whether it’s for a startup or a global brand. They’re an essential part...

Brand insights

Is It Time to Rebrand? Top Reasons to Make the Change

At some point, every business faces the need to rebrand. Whether you're in charity, hospitality, fashion or advertising, there will come a...

News

Brands Untapped: Lana’s favourite product launch in 2024

Our design director, Lana Zoppi, discusses her favourite product launch in 2024.

News

Brands Untapped: Studio Noel’s take on why TRANSFORMERS thrived for 40 years

Our design director, Lana Zoppi, shares her insights on why TRANSFORMERS survived and thrived for 40 years.