What Is Brand Value? Its Definition And Importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
Complete Guide to Luxury Brand Licensing: Strategies, Benefits, and Trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...
Interview with Andre Thomas on building an employer brand
We recently sat down with Andre Thomas, founder of Thomas Telman, to discuss the critical role of employer branding and organisational culture...
How To Create A Brand Style Guide
No matter the size or scale of your brand, a brand style guide — sometimes known as a brand kit — is...
From Awareness to Advocacy: Securing Stakeholder Buy-In for Your Brand
Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...
Securing the future of your B2B brand: investing in your marketing during a recession
A recession is upon us. As the economy continues to struggle post-pandemic, spending habits are changing, interest rates are soaring, belts are...
How to Create an Effective Charity Communications Strategy
Everyone in the third sector is trying to make meaningful impact, making it a competitive and busy landscape. This means a well-crafted...
Understanding and Implementing Brand Positioning Models
You might be familiar with our insights and SEO guides where we share our ideas, top tips and perspectives on need-to-know topics....