Line vs brand extension: Understanding key differences and strategies for successful brand growth
What drives a brand to grow - innovation or evolution? With research suggesting that nearly 95% of new product launches are either...
Brands Untapped: Studio Noel’s take on Miss Piggy’s licensing potential
In a recent Brands Untapped feature, our Senior Designer Katie Edmundson shared her thoughts on the licensing potential of Miss Piggy.
Accessibility / Brand insights
Designing for all: Navigating the worlds of inclusive and accessible design
Design should work for everyone. That applies to websites, spaces, physical or digital products and services. All too often, it doesn’t. And...
Kerry Hyndman’s Layered World of Maps, Storytelling and Award-Winning Illustration
An illustrator and map-maker based on Scotland’s west coast, Kerry Hyndman creates rich, textured artwork for editorial, publishing, and commercial clients. Her...
Apparel brand licensing: a complete guide to extending your fashion brand
In fashion, brand power is everything. A strong brand can influence trends, inspire loyalty, and create a sense of lifestyle that customers...
What is assistive technology? Tools that empower inclusive design
The need for assistive technology is growing. Most of us will need it at some point in our lives. Yes, most of...
Mastering museum branding: Brand strategies for success
In recent years, museum branding has evolved dramatically. No longer relying solely on the appeal of their carefully chosen artefacts, modern museums...
Character licensing: building brands with beloved characters
When you think of your favourite fictional character, who pops into your head first? Is it a childhood favourite like Winnie the...