Guides

Toy Branding: Building Playful Identities in a Competitive Market

Ever wonder why some toys become instant childhood classics while others get lost in the past? It’s not just about the product...

Guides

Your Brand’s Guide to Circular Design in 2025

The world needs a solution to its sustainability crisis. Climate change has been caused, in part, by-products that have had disposability designed...

Creativity

From Architecture to Illustration: Barbora Keherová’s Creative Shift in Storytelling and Style

An illustrator with a background in architecture, Barbora Keherová brings structure, emotion and storytelling together through her colourful, playful style. Based in...

News

Brands Untapped: Studio Noel’s take on crafting nostalgia through design

Our Founder and Strategy Director, Michelle, and Design Director, Lana, join Natural History Museum’s Georgie Britton to discuss work on a recent...

Guides

A Comprehensive Guide to Video Game Licensing

Gaming has exploded from a niche hobby into a $282 billion juggernaut in entertainment. And brands? They’ve taken notice.

Brand insights

Where Branding and Brand Licensing Collide

As an agency, we deal in two areas that are often seen as very different things. Branding and brand licensing. There is...

Brand insights

Gallery Branding: Building a Unique Identity to Attract and Inspire Art Lovers

We all love a good gallery visit, but how often do we think about their branding?

News

Creativepool: Studio Noel’s take on why we need a new set of rules for accessibility

Our Founder and Strategy Director, Michelle, discusses why accessible design needs a more nuanced and human-centred approach in her recent Creativepool feature.

Brand insights

Unforgettable Festival Branding: Crafting a Unique Event Identity

Festival season is nearly here, and brands are gearing up to make their mark. As music, food, and craft lovers prepare to...