Brands Untapped: Studio Noel’s take on why TRANSFORMERS thrived for 40 years
Our design director, Lana Zoppi, shares her insights on why TRANSFORMERS survived and thrived for 40 years.
Branding Power: Why Consistency Is Non-Negotiable
Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...
What Is Brand Value? Its Definition And Importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
Complete Guide to Luxury Brand Licensing: Strategies, Benefits, and Trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...
Interview with Andre Thomas on building an employer brand
We recently sat down with Andre Thomas, founder of Thomas Telman, to discuss the critical role of employer branding and organisational culture...
How To Create A Brand Style Guide
No matter the size or scale of your brand, a brand style guide — sometimes known as a brand kit — is...
From Awareness to Advocacy: Securing Stakeholder Buy-In for Your Brand
Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...