What Younger Audiences Want from Licensed Products Today
Brand licensing has changed. Younger audiences are reshaping what success looks like, and it’s not just about logo placement or limited drops....
The Future of Bricks and Mortar in Licensing: Why Experience Still Matters
In a world where almost anything can be bought online, physical retail is no longer just about selling. For licensed brands, it’s...
How to Increase Brand Awareness: The Ultimate Guide for 2025
Do you ever wonder why companies like Apple still invest millions in campaigns despite having some of the most famous products on...
What is a Mood Board and Why is it Essential for Creative Projects?
Every great idea begins with a spark - often abstract, full of possibility, and waiting to take shape. Transforming that spark into...
Design Week: Michelle’s insights on design and leadership
In a recent Design Week feature, our Founder and Strategy Director, Michelle Noel, reflects on her thoughts on design and leadership approach...
Principles of Accessibility: Everything You Need To Know
Web accessibility helps people with disabilities perceive, navigate, and interact with the web and is essential to branding and marketing. Simply put,...
Toy Branding: Building Playful Identities in a Competitive Market
Ever wonder why some toys become instant childhood classics while others get lost in the past? It’s not just about the product...
Your Brand’s Guide to Circular Design in 2025
The world needs a solution to its sustainability crisis. Climate change has been caused, in part, by-products that have had disposability designed...