Brands Untapped: Studio Noel’s take on crafting nostalgia through design
Our Founder and Strategy Director, Michelle, and Design Director, Lana, join Natural History Museum’s Georgie Britton to discuss work on a recent style guide.
In a recent collaboration with the Natural History Museum, Michelle and Lana shared how Studio Noel helped shape the ‘Memory Lane’ style guide by leaning into nostalgic motifs and storytelling. They mentioned that creating a sense of familiarity and warmth—using loosely illustrated outlines, seasonal cues, and culturally resonant animals—was key to evoking emotion and driving commercial relevance. The team also conducted in-depth research, including an architectural tour of the museum, to ensure that the creative work remained grounded in authenticity while supporting licensing opportunities across categories like homeware and gifting.
Learn more about Michelle’s insights on nostalgic brand design on the Brands Untapped website.