How to Name a Product: Golden Rules to Follow to Guarantee Winning Product Names
Your product naming strategy is how you build brand recognition, one product at a time - it's how you anchor yourself in...
Protecting Your Brand: Trademarking in the Midst of a Rebrand
Brand updates are integral to the longevity of any business, but as businesses evolve - so too should their trademarks. Whether you're...
Why an outsider’s eye on your brand matters, and how you can use it.
We are often talking to our clients about the importance of getting a range of opinions throughout their business when we are...
Getting The Most From Food And Drink Branding: A Guide
In recent years, food packaging and marketing have evolved rapidly, and the food and beverage industry has seen an incredible boom, becoming...
Incredible Team-ups: 5 Brand-Fandom Collaborations That Inspire
When creativity meets commerce, the results can be nothing short of magic. Today, exciting brand partnerships and licensing agreements are all around...
Cultural Movements and Brand Fandom: The New Dynamics of Consumer Engagement
Brands. They’re more than mere products, goods and business transactions. Today, brands are experiences, they’re lifestyles, they’re communities, they’re an identity.
Mastering Branding for Architects: A Blueprint for Success
Building a successful brand is no small undertaking, and no matter what industry you're in, a cohesive, congruent and compelling brand identity...
Revamp and Rebrand: A Roadmap to IPO Success
Rebranding pre-IPO – Have we lost our minds? Quite the contrary. If your business is gearing up to go public and capitalise...