Brand insights

Inclusive Licensing: The Next Step for Heritage and Museum Brands

Heritage and museum sectors have made great strides in making exhibitions and digital platforms inclusive and accessible. Now, it’s time to bring...

Guides / Brand insights

The Ultimate Guide to Sports Branding: Strategies, Examples, and Best Practices

Sports branding is all about building powerful identities that resonate deeply, unite communities, and inspire lasting loyalty. It’s the strategic crafting of...

Brand insights

What Younger Audiences Want from Licensed Products Today

Brand licensing has changed. Younger audiences are reshaping what success looks like, and it’s not just about logo placement or limited drops....

Brand insights

The Future of Bricks and Mortar in Licensing: Why Experience Still Matters

In a world where almost anything can be bought online, physical retail is no longer just about selling. For licensed brands, it’s...

Guides / Brand insights

What is a Mood Board and Why is it Essential for Creative Projects?

Every great idea begins with a spark - often abstract, full of possibility, and waiting to take shape. Transforming that spark into...

Brand insights

Where Branding and Brand Licensing Collide

As an agency, we deal in two areas that are often seen as very different things. Branding and brand licensing. There is...

Brand insights

Gallery Branding: Building a Unique Identity to Attract and Inspire Art Lovers

We all love a good gallery visit, but how often do we think about their branding?

Brand insights

Unforgettable Festival Branding: Crafting a Unique Event Identity

Festival season is nearly here, and brands are gearing up to make their mark. As music, food, and craft lovers prepare to...

Brand insights

How to get fans and licensees excited about your big brand anniversary

A brand anniversary can be a great opportunity for marketing and licensing. They are a great way to tell your brand’s story...