How to get fans and licensees excited about your big brand anniversary
A brand anniversary can be a great opportunity for marketing and licensing. They are a great way to tell your brand’s story...
Building a Strong Game Publisher Brand: Strategies, Challenges, and Success Stories
In the gaming industry, brands aren’t just recognisable, they’ve become cultural icons. However, as a multi-billion dollar industry, it’s not easy to...
Brand Reach and Awareness: Understanding the Difference
Reach and brand awareness - two terms you’ve definitely heard, whether you’re in branding and marketing or not. But do you really...
The Importance of Brand Architecture: Models and Strategies for Business Success
Brand architecture is essential to the survival of every business. You can use this strategic approach to organically expand your brand's offering,...
Is It Time to Rebrand? Top Reasons to Make the Change
At some point, every business faces the need to rebrand. Whether you're in charity, hospitality, fashion or advertising, there will come a...