What is brand design and why is it important?
Brand design is the process of actively creating a brand’s visual identity, and should convey who, what, and why a brand is.
How do you plan a Christmas charity campaign?
Today, branding campaigns have become an integral part of festive celebrations, much like a cherished Christmas dinner. Think of the highly anticipated...
Publisher’s Branding Blueprint: Mastering the Art of Identity
In the world of publishing, there’s an unsung hero who deserves our attention - branding: the art of strategically crafting a brand...
Harnessing Collective Input: Strategies for Infusing Greater Innovation into Your Daily Workflow
The notion of tapping into collective intellect is rapidly gaining traction as organisations and individuals recognise the untapped potential of a diverse...
Collective Creations: Brands Harnessing the Power of Audience Powered Collaborations
Listening to and interacting with your audience is always important and increasingly, brands are actively leveraging their audiences’ brand passion and knowledge...
Vibrant Visions: In Conversation With Kyle Smart
Drawing inspiration from comic books of the 1970s and the enchanting animation style of Studio Ghibli, Kyle Smart's vibrant, bold and bright...
In conversation with visual storyteller, Wanqing Wu
Wanqing Wu, a freelance illustrator hailing from London, finds her creative spark in the wonders of daily existence and the beauty of...
Charity branding – Why a strong brand matters
In today's highly competitive landscape, charity branding faces more competition than ever before. As trust in the sector declines and numerous brands...