Revamp and Rebrand: A Roadmap to IPO Success
Rebranding pre-IPO – Have we lost our minds? Quite the contrary. If your business is gearing up to go public and capitalise...
The Name Change Dilemma: Is It Time for a New Identity?
Renaming your business is no small task. After all, your brand name serves as the cornerstone of your brand identity. It's how...
How to Utilise Trends
Trends are a fantastic way to future-proof your brand and your team. By identifying emerging trends early on and understanding how they’ll...
The power of an annual report design
This article title might not grip you immediately - no doubt the word ‘report’ has something to do with that. But don’t...
All you need to know about employer branding strategy
In today’s hyper-visible digital world, brands and businesses might find it hard to evade the spotlight. Through Google searches, LinkedIn profiles, or...
Sustainability branding: How to build an eco-friendly brand
Today, sustainability is more than just a buzzword. Customers are deeply passionate about it, and it's something that can - and will...
In conversation with socially inspired illustrator Yvonne Redín
Yvonne Redín, a freelance illustrator based in Madrid, boasts an eclectic portfolio of clients including UN Women and the World Health Organisation....
What is brand design and why is it important?
Brand design is the process of actively creating a brand’s visual identity, and should convey who, what, and why a brand is.