Accessibility

Strategic Marketing Conference 2024: Studio Noel’s masterclass in brand accessibility

We recently had the opportunity to share our expertise in brand accessibility with attendees of the brilliant Strategic Marketing Conference. Joining a...

Creativity

Interview with Creative Storyteller, Carys Price

Known for her vibrant illustrations, Carys Price revels in creating dynamic, lively and imaginative artworks. With a passion for storytelling, she finds...

Guides / Brand insights

Unveiling Luxury Hotel Branding: Definitions, Strategies And Expert Insights

When you picture a luxurious hote­l like the Oberoi, Belmond, Park Hyatt or Rosewood Hotels & Resorts, what image­s come to mind?

Guides

Employee Branding Strategy: What It Is And How To Build One

It takes more than appealing logos, fancy fonts, and alluring colour palettes to build a successful brand today. Cohesive branding strategies are...

Guides

What is the purpose of a brand workshop?

A brand isn’t just a logo, it’s an attitude, a personality and an experience. A successful brand strategy is the plan for...

Guides

Branding For Accountants, The Ultimate Guide

Branding for accountants may sound niche, and you may be thinking, 'do accounting firms really need to bother with branding?' But as...

Brand insights

Brand Extension Essentials: Inspiring Examples and Ideas to Ignite Your Campaign

Brand extensions. They’re everywhere. And for good reason. These strategic initiatives empower companies to harness their hard-earned brand awareness and brand equity...

Brand insights

Change management: Your key to successful digital projects

Our founder and Strategy Director, Michelle, discusses change management and the vital role it should play in digital projects.

News

Fusing Classic and Contemporary: A Fresh Look for Wimbledon Village

Our refreshed brand identity and website showcase everything Wimbledon Village has to offer while celebrating its rich history, eclectic offerings and unique...

Brand insights

Decoding Brand Licensing: Case Studies and Success Stories

Brand licensing. It’s not just about slapping another company’s logo on your products. It's a tactical way for companies to broaden their...