‘Write Every Day’ is a creative writing book by Harriet Griffey, aimed at demystifying the writing process and encouraging budding authors to discover their own distinctive writing style. Hardie Grant Books commissioned us to design the book, which needed an approach that would reflect its creative content and provide standout from other books within the category.
Art Direction + Design + Commissioning Illustration
Our book cover design established a playful look and feel, with overlapping typography, embossed type, bright orange spray blocked edge, and loose illustrative elements. The handwritten type continues inside, combined with contemporary sans serif and mono typefaces to help differentiate the content. A range of different activities, tasks and quotes all have their own distinct look and feel, adding pace and variety throughout.
To create an easy and engagingly browsable feel, we created a series of icons to highlight everything from journal reminders, to top tips, activities and things to remember.
We commissioned and art directed illustrator Dick Vincent to create chapter openers and spot illustrations throughout the book, bringing quotes and activities to life with a mix of characters and scenes that playfully interact with the content.