Keeping It Simple

KEEPING IT SIMPLE

Celebrating simplicity with one-pot dinners

‘Keeping it Simple’ is New York author Yasmin Fahr’s cookbook featuring over 60 quick and easy recipes for mouth-watering one-pot dinners. Hardie Grant Books commissioned us to develop the design, which needed to reflect the author’s vibrant personality and unique approach to food.

Publishing: Art Direction + Design + Illustration

Capturing the author’s style

Our design approach brings to life Yasmin’s energy through chapter openers featuring large-scale imagery by Patricia Niven and playful typography. To add pace and simplify navigation, we created a series of icons to highlight various different types of content, such as ideas for leftovers, easy ingredient swaps, and speedy hints and tips.

Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Capturing the author’s style

Creating spot illustrations in house

Related projects

Vegan Goodness

Jude’s Ice Cream & Desserts