Crafting an online presence for an exclusive events brand

Boasting iconic London skyline views in the heart of the South Bank, Rose Court Events is ideally situated to host luxurious events. With the company unveiling their new events space, it was our job to design and build a website that showcased the endless potential within their events spaces.

Digital + Identity development + Marketing Collateral

Expressing exclusivity while building momentum

With a new events space about to launch for a discerning audience: Rose court looked to us to help them drum up an air of expectation behind the Rose Court brand and clearly define their space in the market through their website.

The website we created had to express the exclusivity and class Rose Court offers its clients, and be a practical resource for those planning a corporate event to find all the details they need.

With Rose Court already having the beginnings of a sleek identity in place, we worked to create a site that satisfied both of these needs, style and ease of use.

Using audience insights to guide user experience

Gaining a deep understanding of Rose Court’s audience was essential to create a site that made a strong impression, and met their needs, seamlessly guiding them through their research and towards making an informed enquiry with Rose Court’s sales team.

We conducted extensive competitor and keyword research that afforded us the insights we needed, and were then ready to map out the user journey and create interactive wireframes for Rose Court to explore. We ensured all of a user’s questions were answered as they navigated the site, guiding them through to the all important final step: making a booking.

Cultivating the seeds of a brand identity

Rose Court came to us with a logo and a colour palette. To bring their identity to live online they needed more. We built on this foundation to communicate their brands personality and values, capture the attention of their audience online.

We drew on the architectural elements and atmosphere of their spaces to engage and inspire visitors to the site and offer a sense of the effortless contemporary style. We built a sleek identity based around soft circles and lozenge shapes, referencing the stunning circular staircase that connects Rose Court’s internal spaces with its rooftop terrace.

To seamlessly integrate their existing identity with our new design, we built upon their rose logo and created suite of graphic shapes for Rose Court to utilise throughout their brand. Not only referencing the logo, the gentle curves invoke a sense of gazing out onto expansive horizons — a true luxury in London.

Designing an effortless online experience

Building on our strong wireframing and SEO research we designed the full website for Rose Court Events. To bring their identity to life, we made a point of considering the finer details. Simple, but stylish animations and user interactions were woven throughout the site to convey their focus on quality.

The unique design is balanced with a highly considered user experience utilising regular calls to action and logically placed detail information. So that a customer’s intrigue can be converted into those all important first calls. Of course we paid close attention so that the design excels across browsers and platforms making sure that however Rose Court’s customers were approaching them, they would stand out for the right reasons.

But, it wasn’t just the end user we considered in our design. We know that making website upkeep easy is essential, and we built Rose Court’s website with an easy to use WordPress content management system. With our modular block-based system, Rose Court can easily update the website with the guarantee that as they grow, the website will continue to showcase their beautiful brand identity in a consistent way.

Securing success with seamless communications

Flawless marketing tools secure success. We designed a set of downloadable brochures to complement the website. Not only does this enrich the online experience for visitors who can have access to all the finer details they need, Rose Court Event’s sales team can communicate the brand’s message with confidence outside of the website too.

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