The Growing Up in Orkney website was designed and built to deliver key resources to Orkney’s young people, a wide range of people with diverse experiences. We built the site around one unifying factor between all of Orkney’s residents: their vibrant lives around the islands. The site’s visual identity celebrated the textures of the outdoors with a youthful, energetic colour palette. With such a vast amount of information to house on a single site, the structure and user experience was carefully considered right from the start.
Illustration was central to the Growing Up in Orkney website. We captured life on all the islands, not just the mainland, resulting in a sweeping illustration that featured elements from all seven islands, bringing in the little details to represent the rich fabric of life on the Orkney Islands.
This illustration style was used in icons for each of the key areas of the website, clearly defining sections for children, teenagers, young adults, parents and carers, and professionals.