BookTrust is the UK’s largest children’s reading charity. Each year they reach 3.9 million children across the UK, providing books, resources and support to help foster a love of reading. We’ve worked with them on many projects, from reading campaigns, to awards and annual reports – and we’ve also transformed their working environment.
Campaigns + Digital + Print + Environment
We’ve designed a series of successful campaigns for BookTrust, including their ‘Time to Read’ campaign for two years running. For one campaign, we developed pack resources to accompany the free book, ‘The Cave’ by Rob Hodgson, which was given out to 700,000 reception pupils in the UK. The pack was filled with bright ideas and fun activities aimed at encouraging families to read together with their children. As well as creating materials for participants and organisers, we also developed a suite of digital marketing resources.
Commissioned to refresh BookTrust’s office interiors, we aimed to add some fun and spirit to the space, while reflecting the charity’s personality and values. Based around the idea of ‘Wander into our world’, we created a continuous line that runs through their meeting rooms and communal areas, interacting with various fixed elements within the space.
Each meeting room explores a different book theme, with illustrations taking visitors on a journey through fantasies, into outer space, and off into the wilderness. Along the way, we incorporated quotes from authors and parents, as well as physical frames that enable BookTrust to freshen up the content and keep the spaces feeling relevant and up-to-date.
For the past two years we’ve designed an interactive annual report for BookTrust, incorporating illustrated infographics to highlight the past year’s important facts and achievements. A menu bar enables easy navigation, while key articles and videos are linked to external sources for further reading. It all adds up to an annual report that’s readable, engaging, and more connected to the brand.
Working alongside BookTrust and illustrator Hannah Shaw, we developed animations and a series of social media graphics for their Christmas fundraising campaign, which raised money to send special books to children who are vulnerable or in care.
For BookTrust’s Lifetime Achievement Award, we designed event material that echoes the Oscars, placing the brand’s B-Heart award under a spotlight. As well as creating the look and feel for the pre-event publicity, we also developed materials announcing Jan Pienkowski as the winning author.