Expanding Horizons: A Deep Dive into Successful Brand Extensions
In the ever-growing, always-changing world of branding, brand extensions have become a powerful strategy for companies looking to expand their reach and...
Interview with Karina Perdomo on the growing importance of brand video
We chat with Karina Perdomo, the director and co-founder of The Quick Brown Fox Video Production, about the importance of brand video.
Rebranding vs Brand Refresh: Which One Is Right For You?
Change is necessary for every business to survive, and as a business owner, that can mean making important decisions about your company's...
An Ultimate Guide to Website Design Accessibility
Making a website accessible means removing unfair practices and creating projects and spaces that everyone can use. Ultimately, accessible websites allow users...
How To Raise Awareness Of A Charity: A Comprehensive Guide
In a world bustling with information and messages, it can be challenging for charities to make their voices heard above the noise.
How to Increase Brand Awareness: The Ultimate Guide for 2024
Do you ever wonder why companies like Apple still invest millions in campaigns despite having some of the most famous products on...
Purpose-Driven Branding: Unleashing Authentic Impact
Ever wondered what sets a remarkable brand apart from the ordinary ones? The secret is a compelling purpose.
Interview with Sarah Clay on building a personal brand
We chat with Sarah Clay, a seasoned LinkedIn specialist who has helped countless individuals craft and elevate their personal brands.
How to create audience personas that work
Knowing your audience is crucial for your marketing strategy and product development. The more you understand your audience, the better you can...
Building a Verbal Identity: Why Your Branded Language Matters
Consider the ways in which some of your favourite brands communicate. How do they express themselves verbally? How does their brand talk?...