Building a verbal identity: Why your branded language matters
Consider the ways in which some of your favourite brands communicate. How do they express themselves verbally? How does their brand talk?...
The heart of giving: Eleven unforgettable charity campaigns
Brand campaigns are crucial for charities and non-profits to inspire support, funds, and audience attention. Ultimately, they help cut through the noise...
How to name a product: Golden rules to follow to guarantee winning product names
Your product naming strategy is how you build brand recognition, one product at a time - it's how you anchor yourself in...
Sustainability branding: How to build an eco-friendly brand
Today, sustainability is more than just a buzzword. Customers are deeply passionate about it, and it's something that can - and will...
What is brand design and why is it important?
Brand design is the process of actively creating a brand’s visual identity, and should convey who, what, and why a brand is.
Your guide to brand accessibility in the digital space
Brand accessibility is the act of making your brand accessible to all people, including potential customers who are visually impaired, hearing impaired,...