How to write a design brief
Every successful design project begins with a design brief, whether it’s for a startup or a global brand. They’re an essential part...
What Is brand value? Its definition and importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
How to create an effective charity communications strategy
Everyone in the third sector is trying to make meaningful impact, making it a competitive and busy landscape. This means a well-crafted...
Revamp your outdated branding: A no-nonsense guide
A fresh look can revitalise a tired brand, but don't worry - that doesn’t mean you need to start from scratch. A...
Creating a winning brand awareness strategy: Your 14-step guide
Creating a standout brand in today's competitive market isn't just about having a great product or service - it's about making sure...
The guide to stakeholder interviews: What works and what doesn’t
Kicking-off brand positioning or design projects with stakeholder interviews is crucial. Why? Because understanding how interested parties and organisational leaders perceive and...