Understanding Charity Brand Guidelines: Everything You Need To Know
Let's clear up a common misconception — branding isn't just for commercial enterprises. Charities, too, can benefit greatly from well-defined brand guidelines.
Organisational Branding Made Clear: Building Identity with Purpose
We’re used to seeing the branding of our favourite products, but when it comes to large organisations, or corporate brands, the idea...
What Is Brand Value? Its Definition And Importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
Complete Guide to Luxury Brand Licensing: Strategies, Benefits, and Trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...
How To Create A Brand Style Guide
No matter the size or scale of your brand, a brand style guide — sometimes known as a brand kit — is...
How to Create an Effective Charity Communications Strategy
Everyone in the third sector is trying to make meaningful impact, making it a competitive and busy landscape. This means a well-crafted...