What Is Brand Value? Its Definition And Importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
Complete Guide to Luxury Brand Licensing: Strategies, Benefits, and Trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...
Understanding and Implementing Brand Positioning Models
You might be familiar with our insights and SEO guides where we share our ideas, top tips and perspectives on need-to-know topics....
Revamp Your Outdated Branding: A No-Nonsense Guide
A fresh look can revitalise a tired brand, but don't worry - that doesn’t mean you need to start from scratch. A...
Creating A Winning Brand Awareness Strategy: Your 14-Step Guide
Creating a standout brand in today's competitive market isn't just about having a great product or service - it's about making sure...
The Guide to Stakeholder Interviews: What Works and What Doesn’t
Kicking-off brand positioning or design projects with stakeholder interviews is crucial. Why? Because understanding how interested parties and organisational leaders perceive and...