Designing Impact: Getting Creative for TCV’s Wild Days Out Campaign

TCV (The Conservation Volunteers) commissioned us to design a warm and encouraging campaign for their Wild Days Out Fundraising appeal, which provides wild trips for children living in socially deprived areas of England, Scotland, and Northern Ireland.

Through their focus on conservation and instilling a love of nature within communities, TVC’s staff and volunteers create, improve, and care for green spaces across the country.

With practical activities such as den building, bug hunting, bird watching, and nature crafts, Wild Days Out inspires a passion for all things outdoors.

For their Wild Days Out fundraising campaign – which encourages people to donate a Wild Day to a young child – we developed a creative illustrative campaign that celebrates the spirit of nature, and emphasises its importance. Through playful imagery, bright colours, and high-spirited imagery of children outdoors, our illustrations convey the vitality of the great outdoors.

With this thoughtful campaign, we hope to revive children’s connection with nature and help maintain the wildness that we all need. 

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