Community-focused branding: creating a unifying safe-space for the young people of Orkney
Created by The Orkney Childcare and Young People’s Partnership, the Growing Up in Orkney website was designed to make key resources available to the young people growing up - as well as those with and/or providing services to children - in Orkney.
Aiming to provide an accessible meeting point for a diverse group of people with different experiences, we designed a website that centered one unifying factor: their vibrant lives around the islands.
Representing life through illustration, our energetic and friendly website design celebrates the textures and patterns of the Orkney outdoors with a playful, dynamic colour palette that captures life of both the islands, and mainland.
We designed everything from their logo, through to their website, and brand guidelines. Driving our design was a deep understanding of the young people or Orkney and their needs. We worked with a large steering committee made up of Growing Up In Orkney’s partners, to ensure the project met the needs of all parties involved – and we are immensely proud of the result.
See the full Growing Up in Orkney case study here