Launching SLX into a new era with a future-facing rebrand
We were commissioned to launch hire and events industry leaders, SLX, into an expansive – and explorative – future, with a rebrand that set them apart as leaders, innovators, and mentors.
SLX have been producing pioneering events and productions in the industry for over 40 years. As a full-service provider with a catalogue of world-renowned clients, SLX offers unparalleled industry expertise and technological prowess, as well as a cutting-edge, collaborative, and distinctly human ethos.
We began by taking a deep dive into the heart of their brand through a series of in-depth brand-workshops, stakeholder interviews, and brand-competitor audits, which uncovered their purpose to be: to deliver innovative technology and aspirational experiences through collaboration.
This was tied together in a single purpose-driven notion: ‘We bring moments together,’ a concept which informed every aspect or rebrand. This was brought to life through a host of animated assets that reflected their vibrant flexibility, and balanced their human heart and personable work ethic with their drive to push technological boundaries with every project.
We were delighted to create a visual and verbal identity that captured SLX’s variety with unity, encapsulating their creativity, expertise, collaboration, and connectivity.
See the full SLX case study here