Independent: Studio Noel’s insights on gnomes in festive season
Our design director, Lana Zoppi, discusses her take on how the gnome became the unofficial symbol of the festive season.
Boost restaurant traffic with powerful branding strategies: Recipes for success
We all love dining out - whether it's grabbing a quick takeout, enjoying a cosy coffee, devouring a slice of pizza, or...
Brands Untapped: Lana’s favourite product launch in 2024
Our design director, Lana Zoppi, discusses her favourite product launch in 2024.
Brands Untapped: Studio Noel’s take on why TRANSFORMERS thrived for 40 years
Our design director, Lana Zoppi, shares her insights on why TRANSFORMERS survived and thrived for 40 years.
Branding power: Why consistency is non-negotiable
Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...
What Is brand value? Its definition and importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
Complete guide to luxury brand licensing: Strategies, benefits, and trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...