News

Entrepreneur: Michelle’s insights on team successes and New Year strategies

Our Founder and Strategy Director, Michelle, discusses taking time to reflect on the team's successes and challenges, readying to move forward with...

Guides

Organisational branding made clear: Building identity with purpose

We’re used to seeing the branding of our favourite products, but when it comes to large organisations, or corporate brands, the idea...

Accessibility / Guides

What the European Accessibility Act 2025 means for digital design and user experience

The European Accessibility Act (EAA) is now officially in force across the EU. This landmark legislation ensures digital products and services –...

News

Independent: Studio Noel’s insights on gnomes in festive season

Our design director, Lana Zoppi, discusses her take on how the gnome became the unofficial symbol of the festive season.

Guides

Boost restaurant traffic with powerful branding strategies: Recipes for success

We all love dining out - whether it's grabbing a quick takeout, enjoying a cosy coffee, devouring a slice of pizza, or...

News

Brands Untapped: Lana’s favourite product launch in 2024

Our design director, Lana Zoppi, discusses her favourite product launch in 2024.

News

Brands Untapped: Studio Noel’s take on why TRANSFORMERS thrived for 40 years

Our design director, Lana Zoppi, shares her insights on why TRANSFORMERS survived and thrived for 40 years.

Brand insights

Branding power: Why consistency is non-negotiable

Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...

Guides / Brand insights

What Is brand value? Its definition and importance

Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....