Guides

Boost Restaurant Traffic with Powerful Branding Strategies: Recipes for Success

We all love dining out - whether it's grabbing a quick takeout, enjoying a cosy coffee, devouring a slice of pizza, or...

Guides

How to Write a Design Brief

Every successful design project begins with a design brief, whether it’s for a startup or a global brand. They’re an essential part...

Brand insights

Is It Time to Rebrand? Top Reasons to Make the Change

At some point, every business faces the need to rebrand. Whether you're in charity, hospitality, fashion or advertising, there will come a...

News

Brands Untapped: Lana’s favourite product launch in 2024

Our design director, Lana Zoppi, discusses her favourite product launch in 2024.

News

Brands Untapped: Studio Noel’s take on why TRANSFORMERS thrived for 40 years

Our design director, Lana Zoppi, shares her insights on why TRANSFORMERS survived and thrived for 40 years.

Brand insights

Branding Power: Why Consistency Is Non-Negotiable

Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...

Guides / Brand insights

What Is Brand Value? Its Definition And Importance

Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....

Guides

Complete Guide to Luxury Brand Licensing: Strategies, Benefits, and Trends

Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...

News

Interview with Andre Thomas on building an employer brand

We recently sat down with Andre Thomas, founder of Thomas Telman, to discuss the critical role of employer branding and organisational culture...