Where Branding and Brand Licensing Collide
As an agency, we deal in two areas that are often seen as very different things. Branding and brand licensing. There is...
How to get fans and licensees excited about your big brand anniversary
A brand anniversary can be a great opportunity for marketing and licensing. They are a great way to tell your brand’s story...
Building a Strong Game Publisher Brand: Strategies, Challenges, and Success Stories
In the gaming industry, brands aren’t just recognisable, they’ve become cultural icons. However, as a multi-billion dollar industry, it’s not easy to...
Why accessibility belongs in your brand guidelines
Accessibility guidance isn’t often incorporated into brand guidelines - yet it is something that many brands want to maintain as a standard...
Is the demand for content creation changing the way we design for brands?
The arena that brands are vying for our attention has changed over the past decade. It has not only changed how brands...