Why we might be missing a chance to challenge bias
Adding alt tags to imagery is thankfully becoming a common practice. Alt tags allow those using assistive technology like screen readers to...
How we think AI can help with accessible design
Disability, in very simple terms, can be defined as the barriers that someone with an impairment faces while trying to participate in...
The Ultimate Guide to Sports Branding: Strategies, Examples, and Best Practices
Sports branding is all about building powerful identities that resonate deeply, unite communities, and inspire lasting loyalty. It’s the strategic crafting of...
What Younger Audiences Want from Licensed Products Today
Brand licensing has changed. Younger audiences are reshaping what success looks like, and it’s not just about logo placement or limited drops....
The Future of Bricks and Mortar in Licensing: Why Experience Still Matters
In a world where almost anything can be bought online, physical retail is no longer just about selling. For licensed brands, it’s...
How to Increase Brand Awareness: The Ultimate Guide for 2025
Do you ever wonder why companies like Apple still invest millions in campaigns despite having some of the most famous products on...
What is a Mood Board and Why is it Essential for Creative Projects?
Every great idea begins with a spark - often abstract, full of possibility, and waiting to take shape. Transforming that spark into...
Design Week: Michelle’s insights on design and leadership
In a recent Design Week feature, our Founder and Strategy Director, Michelle Noel, reflects on her thoughts on design and leadership approach...