What is a Mood Board and Why is it Essential for Creative Projects?
Every great idea begins with a spark - often abstract, full of possibility, and waiting to take shape. Transforming that spark into...
Design Week: Michelle’s insights on design and leadership
In a recent Design Week feature, our Founder and Strategy Director, Michelle Noel, reflects on her thoughts on design and leadership approach...
Principles of Accessibility: Everything You Need To Know
Web accessibility helps people with disabilities perceive, navigate, and interact with the web and is essential to branding and marketing. Simply put,...
Toy Branding: Building Playful Identities in a Competitive Market
Ever wonder why some toys become instant childhood classics while others get lost in the past? It’s not just about the product...
Your Brand’s Guide to Circular Design in 2025
The world needs a solution to its sustainability crisis. Climate change has been caused, in part, by-products that have had disposability designed...
From Architecture to Illustration: Barbora Keherová’s Creative Shift in Storytelling and Style
An illustrator with a background in architecture, Barbora Keherová brings structure, emotion and storytelling together through her colourful, playful style. Based in...
Brands Untapped: Studio Noel’s take on crafting nostalgia through design
Our Founder and Strategy Director, Michelle, and Design Director, Lana, join Natural History Museum’s Georgie Britton to discuss work on a recent...
A Comprehensive Guide to Video Game Licensing
Gaming has exploded from a niche hobby into a $282 billion juggernaut in entertainment. And brands? They’ve taken notice.