Mastering museum branding: Brand strategies for success
In recent years, museum branding has evolved dramatically. No longer relying solely on the appeal of their carefully chosen artefacts, modern museums...
Character licensing: building brands with beloved characters
When you think of your favourite fictional character, who pops into your head first? Is it a childhood favourite like Winnie the...
Lifestyle brand strategy: The keys to long-term growth
Lifestyle brands don’t just sell a product, they sell a way of life and a set of values. Their branding and marketing...
How to write in plain English: Mastering clear and simple communication
Writing well means making sure your message is easy to understand. Yet, too often, great ideas get tangled in long sentences, acronyms,...
A comprehensive guide to brand licensing for art
In a world where audiences crave originality and connection, brands are no longer content with stock visuals and cookie-cutter campaigns. They’re searching...
Navigating rebranding after acquisition: The do’s and don’ts
Mergers and acquisitions. They’re everywhere. Consider Just Eat's acquisition of Grubhub, Uber's acquisition of Postmates, or Salesforce's purchase of tech innovator Slack....
Event branding that turns ordinary into extraordinary
Every event tells a story – and branding is the language that brings it to life. It’s the personality of your event,...
18 of the best B2B branding examples: The how, the why
The key to success in business-to-business branding, or B2B marketing, lies in creating a brand identity that resonates with your target audience....