How to create audience personas that work
Knowing your audience is crucial for your marketing strategy and product development. The more you understand your audience, the better you can...
Building a verbal identity: Why your branded language matters
Consider the ways in which some of your favourite brands communicate. How do they express themselves verbally? How does their brand talk?...
Text Meets Trends: A Fusion of TikTok and Book Design
Books and TikTok. Not two things that typically go hand, but this unlikely pairing has become a powerful tool for contemporary publishers....
Connecting with the Silver Generation: Strategies for Meaningful Engagement
While Millennials and Gen Z often take the spotlight in discussions and studies, it's essential to recognise the growing influence of the...
Timeless Triumphs: Brands Embracing Diversity Across Generations
Sadly, ageism and systematic stereotyping are still rife in the UK, and in the world of branding - older people are often...
The heart of giving: Eleven unforgettable charity campaigns
Brand campaigns are crucial for charities and non-profits to inspire support, funds, and audience attention. Ultimately, they help cut through the noise...
Mastering B2B branding: A complete roadmap
In the fast-paced and competitive world of business, your business-to-business (B2B) company needs to rise above the rest. But how exactly do...
Brand personality framework – The how and why
We live in the age of the human brand. According to Accenture's Strategy Study, 83% of customers want human interaction - which...