Raphia
Based in London and fuelled by their passion for Moroccan food, family and community, Raphia brings a contemporary twist to a luxurious collection of regionally-inspired artisanal products. They commissioned us to refresh the look and feel of their brand, and transform their online shopping experience.
Food & Drink: Brand refresh + Website + Print + Art Direction + Illustration
Bringing to life the customer experience
We created Raphia’s new e-commerce website, which highlights their exclusive collections and celebrates their contemporary flavours. We brought flavour profiles to the forefront, enabling customers to shop by flavour as well as product type. We also introduced new story and journal sections to provide insights into Raphia’s heritage, culture and ingredient sourcing, for a richer and more compelling brand experience.
Copywriting: Amped Branding
Capturing a sense of place
Our new look and feel for Raphia focuses on encapsulating the essence of Morocco. The warm colour palette and strong shadows of their sunlit hero photography help create a luxurious feel, while we also present natural ingredients alongside the brand’s chocolates and pastries to highlight their unique flavour profiles.
Photography: Hikaru Funnell
Adding elegance through illustrations
To sit alongside the hero photography, we designed an elegant suite of illustrations combining pared-back lines and solid colour, which echo Morocco’s flowing landscape and reflect the brand’s passion for natural ingredients.
Representing key messages with icons
We designed a series of icons to highlight key aspects of Raphia’s offer, including unique selling points, and specific dietary information about ingredients.
Creating a uniform photographic feel
We developed a uniform approach to Raphia’s product photography, enabling future collections to slot in easily alongside their established ranges.
Related projects
The Falcon
Championing British flavours for a fine restaurant
The Linen Works
Crafting a timeless aesthetic for a luxury linen brand