urban garden design
As a five-time gold medal winner at the RHS Chelsea Flower Show, Kate Gould’s garden design expertise is undisputed. Kyle Books commissioned us to design her book ‘Urban Garden Design’, which is aimed at gardeners of all experience levels, and explores everything from measuring and designing your garden, to choosing the right materials and plants.
Publishing: Art Direction + Design
Keeping it clean and contemporary
We developed a clean and contemporary look and feel to reflect the urban-focused content and showcase Kate’s garden designs, as well as those of the other talented designers featured in the book. Plenty of white space gives the imagery room to breathe, whilst a carefully chosen combination of typefaces provides character and differentiation.
Distinguishing different content types
To add pace and variety, we explored a range of techniques such as full-bleed imagery in the introduction and pull-out quotes to punctuate the content and create a browsable feel. We also included feature spreads differentiated through grey backgrounds and san serif typefaces, to achieve an elegant and well-balanced aesthetic.
on the Financial Times ‘Best Gardening Books of 2019’ list
Related projects
A Beautiful Obsession
Bringing to life an eclectic planting style
Get Plants
Designing for a renowned horticultural brand