The Linen Works is a luxury home and lifestyle brand producing timeless linen ranges that are stocked in premium retailers such as Harrods, Liberty and Selfridges & Co. They also supply linen to many of London’s finest restaurants, boutique hotels and spas. We worked closely with the team for three years, bringing their brand to life through beautiful collateral, both in print and digital formats.
Branding + Print + Digital + Art Direction
To lend a different feel to their spring/summer brochure, we accompanied the team to the South of France for the photoshoot. Developing a more editorially-focused approach, we combined lifestyle content, interviews, recipes and behind-the-scenes photography, alongside product photography providing a window into the brand’s relaxed lifestyle. Using muted tonal backgrounds within the articles, we subtly reflected The Linen Works’ elegantly pared-back aesthetic.
Originally a homewares company, The Linen Works were keen to extend their brand into new areas. They created an elegant new clothing range for women, and to support the launch we created a lookbook featuring a mix of lifestyle photography and cut-out imagery that showcases the linen’s exceptional quality and rich textures.
Typography and finishes are crucial to The Linen Work’s understated aesthetic. The clothing and homeware range’s colourways inspired the materials of our brochures, from the matt white foiling and white staples, through to the uncoated paper stock, carefully crafted typography, and spacious layouts.