Skillar is an online learning hub aimed at young people considering careers in the creative industries. Offering a mix of one-off and longer modular courses, the platform enables people aged 16+ to learn new skills, explore potential career pathways and gain advice from current creatives. Skillar commissioned us to create their branding and develop their website.
Branding + Print + Digital
To appeal to the younger demographic, we created a dynamic logo that visually encapsulates the themes of progressing your career and moving forward with your dreams.
We designed the online platform that enables students to choose courses and lessons, as well as providing interviews with current creatives delivering insights into their career pathways for inspiration and guidance.
Skillar’s comms needed to cut through to an exceptionally digitally-savvy audience, so we created a bold and engaging visual identity, which pairs dynamic graphics with realistic photography that captures real people enjoying their studies.
To bring energy to the offer, and help simplify information and wayfinding across their website and social media, we designed a suite of animated icons in the brand’s signature forward-slanted visual style.