Brand personality framework – The how and why
We live in the age of the human brand. According to Accenture's Strategy Study, 83% of customers want human interaction - which...
How to name a product: Golden rules to follow to guarantee winning product names
Your product naming strategy is how you build brand recognition, one product at a time - it's how you anchor yourself in...
Revitalising your charity: A complete guide to rebranding
Just as brands in other industries require brand updates to connect with fresh audiences, adapt to internal shifts, or align with evolving...
How to Utilise Trends
Trends are a fantastic way to future-proof your brand and your team. By identifying emerging trends early on and understanding how they’ll...
Sustainability branding: How to build an eco-friendly brand
Today, sustainability is more than just a buzzword. Customers are deeply passionate about it, and it's something that can - and will...
Building a lasting identity: A Comprehensive guide to branding a university or higher education institution
Today, the academic landscape is just as competitive as any business landscape. Amidst a crowded marketplace, universities and higher education institutions strive...