From Tech to Illustration: Justyna Dymowska’s Bold Approach to Digital Storytelling
Justyna Dymowska is an illustrator and UI designer based in Poland, known for her bold, flat digital style and distinctive “soft bold” colour palettes. Drawing on her background in the tech corporate world, she creates character-driven illustrations that feel both expressive and highly suited to modern digital products and branding. Her work explores everyday life, relationships, and the female experience that resonate with contemporary audiences.
Why did you decide to take up your creative trade?
I originally studied architecture, but I quickly found myself drawn to the digital world, starting in a software house designing websites. Later, while working at a digital agency, I was responsible for the company’s internal newsletter. I had just bought an iPad and decided to experiment by adding my first original illustrations to the layouts. The response was so positive that it sparked something in me. I went on to illustrate a medical app, and from that moment, it was the push I needed to start focusing on my own style and personal work.
How do you get past creative blocks?
The most effective way for me is revisiting “The Artist’s Way” by Julia Cameron. It’s a book I return to repeatedly; it so accurately captures the struggles and vulnerabilities of being an artist, and it was a major catalyst for me to finally push forward with my personal projects.
Beyond that, travel is my ultimate reset. Whether it’s a long trip discovering a new culture, or just leaving home for a weekend getaway, stepping away from my daily routine completely clears my mind. I find that I’m always much more creative and focused the moment I return.
What is your creative process?
My process always begins with pencil thumbnails in a physical sketchbook. Once I’ve selected the strongest direction, I bring it into Procreate on my tablet to explore multiple variations of the concept. This is the most time-consuming stage, as I try to think outside the box—often experimenting with entirely different poses or compositions if a new idea strikes me.
Next, I establish a colour palette, usually balancing cold and warm hues with one standout accent colour. While this serves as my foundation, I allow myself the freedom to modify it as the piece evolves. Finally, I move to a precise linear sketch and add colour. Even when it seems technically finished, I usually spend some time on final refinements to ensure the balance and mood are exactly where I want them.
Where do you look for inspiration?
I find inspiration in everything that resonates with me emotionally – from movies and music to my travels. Lately, I’ve been deeply influenced by Asian culture, particularly Korean aesthetics.
I love looking at the work of other illustrators on social media to see how they approach their craft. I also like the world-building in science fiction cinema, where you can really see the incredible craftsmanship behind the 3D graphics and environments.
On a more everyday level, I’m a keen observer of street style. I love seeing how people express themselves through fashion—how they match clothes with their natural beauty and combine different textures or styles. Coming from an architectural background, I also have a natural habit of noticing well-designed interiors, unique objects, and ceramics. All these elements more or less eventually find their way into my visual language.
What are you reading or listening to right now?
Currently, I’m catching up on K-drama content on Netflix. One that recently stood out to me is ‘As You Stood By’, which deals with the difficult subject of domestic violence.
Music-wise, I’ve been listening to Bad Bunny—especially after seeing that great Apple Music Super Bowl promo. I really like the energy of his music and how he combines rap with Latin influences.
How do you switch off?
To switch off, I rely on movement. Whether it’s Pilates, swimming, or a session at the gym, physical activity is the best way for me to clear my head. If I need something slower, a long walk is my go-to. Moving my body and changing my environment helps me reset and return to my illustrations with a fresh perspective.
A big thank you to Justyna Dymowska for contributing to our series of creative conversations with industry experts.