Brands Untapped: Studio Noel’s take on the industry’s favourite licensed launch of 2025
In a recent Brands Untapped feature, our Senior Designer Katie Edmundson highlighted the Levi’s x Beyoncé REIIMAGINE collaboration as a standout licensing launch of 2025.
Katie mentioned that the partnership struck the perfect balance of nostalgia, style, and cultural relevance—with a year-long narrative rollout that deepened emotional connection through reinterpretations of iconic Levi’s ads. She pointed to the final chapter, The Denim Cowboy, as the defining moment: aligning with Beyoncé’s Cowboy Carter tour and tapping into the resurgence of cowboy-inspired fashion, it elevated the campaign into a full cultural phenomenon.
Learn more about Katie’s insights on the Brands Untapped website.