Branding power: Why consistency is non-negotiable
Think about your favourite brand - whether it’s Nike, Starbucks, or Penguin Books. Now, visualise their logo, customer service, social media presence...
What Is brand value? Its definition and importance
Brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived....
Complete guide to luxury brand licensing: Strategies, benefits, and trends
Brand licensing is an important part of widening your product offerings, customer base, and market share. For luxury brands, this means applying...
How to create a brand style guide
No matter the size or scale of your brand, a brand style guide — sometimes known as a brand kit — is...
From awareness to advocacy: Securing stakeholder buy-in for your brand
Wondering what stakeholder buy-in really means? Essentially, it’s the backing, trust and support from anyone and everyone who’s impacted by or invested...
Securing the future of your B2B brand: investing in your marketing during a recession
A recession is upon us. As the economy continues to struggle post-pandemic, spending habits are changing, interest rates are soaring, belts are...
Charity brand awareness: Strategies for non-profits to build recognition
Charity branding is more than a logo and strapline giving the basics of what you stand for and do. A strong charity...
Revamp your outdated branding: A no-nonsense guide
A fresh look can revitalise a tired brand, but don't worry - that doesn’t mean you need to start from scratch. A...